This event at GBQ, 9/21, is SOLD OUT.

However, Urko is speaking at Ohio State University’s Center for Innovation and Entrepreneurship on 9/19. Click here for more info and to register.

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Pivoting Innovation: How the ‘Jobs-to-Be-Done’ Approach Dramatically Improves Innovation Results (invitation only) April 27, 2017


Participants will learn how the Jobs-to-Be-Done approach:

  • Transforms innovation into a predictable business process
  • Enables the continual creation of new offerings customers want
  • Enables the delivery of experiences customers love
  • Enables the establishment of a valued and unique position in the market
  • Increases the effectiveness of additional value creation activities, e.g., messaging and positioning, sales, etc.

Over 400 of the Fortune 1000 have used the Jobs-to-Be-Done approach to launch winning new products, increase market share, and generate billions of dollars.

This is a unique opportunity to learn from ...

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Innovate Like a Pro: The Workshop; March 22, 2017 9:30 a.m.


Many entrepreneurs and business leaders struggle with how to differentiate their offerings, innovate, and grow their businesses. Study after study shows that the key to effective innovation and growth is having a clear understanding of customers’ important unsatisfied needs.

The “Jobs to be Done” (JTBD) approach to innovation offers us a way to find and address target customers’ unmet needs and turn innovation into a predictable business process.

Please join me at Innovate New Albany for this TIGER workshop and learn:

  • The essential ...
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Central Ohio Executive Breakfast – Sept. 15, 2016


Complimentary Executive Breakfast: “The One Discipline That Enables Companies to Consistently Drive Innovation and Growth.” (Invitation only).

Executive guest panel and former clients will share what they have learned about innovation and growth:

  1. Darci Congrove, Managing Partner, GBQ Partners
  2. Jeff Baker, Head of New Products and Market Research, NetJets
  3. Curtis Crocker, Managing Partner, Reservoir Venture Partners

Attendees will hear fresh new thinking about how to:

  • Discover hidden market opportunities.
  • Create new and improved offerings.
  • Lead digital disruption.
  • Engage employees in building a culture of purpose and innovation.
  • Ensure employees see the world from the customers’ ...
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