On Thursday, 9/21, about 30 executives attended the executive breakfast hosted by Reveal at GBQ Partners – “Rethinking Innovation: How the Jobs-to-Be-Done Approach Delivers Dramatically Better Results.” GBQ’s offices, with their floor-to-ceiling windows and views, open spaces for mingling, and comfortable training rooms, was the perfect venue for the event.
Urko started it off presenting an overview of the “jobs-to-be-done” (JTBD) innovation approach, explaining how it answers perhaps the most important question every organization must answer: “How do customers define value?” (Read more).
