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Reveal game-changing customer insights.
Ignite innovation.
Drive growth with Jobs-to-Be-Done.

UrkoWood_RevealGrowth

We help companies differentiate, innovate, and grow without guesswork by revealing unique customer insights that their competitors don’t know about.

What We Do

Know exactly:

– What customers want

– Where to focus

– How to proceed

Urko’s deep knowledge, patience and guidance…allowed us to move forward with the utmost confidence.

–KIM FONTES, DIVISION DIRECTOR, PRODUCT DEVELOPMENT, NATIONAL FIRE PROTECTION ASSOCIATION

…(Urko) enabled us to create new services and drive revenue growth.

–DARCI CONGROVE, MANAGING DIRECTOR, GBQ PARTNERS

…hugely valuable…enabled us to design a unique business-centric offering…

–JEFF BAKER, HEAD OF MARKET INSIGHTS AND NEW PRODUCT DEVELOPMENT, NETJETS

Trusted by some of the world’s best brands

Find and capture hidden opportunities for growth

Consistently generate winning ideas

Make innovation and growth repeatable

Is it hard to:

Differentiate?

Understand what target customers want?

Figure out where to focus to drive innovation and growth?

We can fix that.

The JTBD Innovation Roadmap

3 Steps to Consistently Create Unique Value

1

Find the Target Customers' Unmet Needs

A customer need is “unmet” when it is both important and poorly satisfied. The more important and less satisfied a need is, the greater the opportunity for innovation and growth it presents.

2

Select Which Opportunities to Pursue

Evaluate each opportunity and select those that are attractive to pursue for new value creation given your firm’s relative advantage. Also determine the best way to address each opportunity, i.e., messaging and positioning, internal build, M&A, or operational alignment.

3

Devise Solutions Ideas

Because you now know what customers are trying to get done, how they measure success, and where the opportunities lie – as well as which opportunities you want to pursue – you’ll have clarity and confidence about where to focus and what to do to create winning new or improved offerings.

Innovation should never be a guessing game.
Learn more about the JTBD approach.

Who We Serve

We help companies differentiate, innovate, and grow without guesswork by revealing unique customer insights that competitors don’t know about.

  • Reveal hidden opportunities for innovation and growth
  • Differentiate with new or improved offerings
  • Minimize iterations
  • Quicken time-to-money
  • Dramatically increase success rates

Case Study

GBQ Partners drives revenue growth

Getting started is simple

1.

Schedule a free discovery call

2.

Discuss your situation and objectives

3.

Explore how we can help