Want Growth?

As practitioners of the ‘jobs to be done’ innovation approach,

we turn innovation into a high impact best practice, double

success rates, and drive revenue growth.


We do this by revealing the best opportunities for innovation

and growth in any given market, guaranteed, so you know

where to focus and what to do to create new value for customers.


Watch Our Introductory Video

Many leaders struggle with how to differentiate and grow because they don’t know where their customers’ unmet needs lie.



Our Guarantee

We reveal the best opportunities for growth in any given client market, guaranteed, so clients know where to focus and what to do to drive innovation and growth in a predictable manner.

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Recent Articles on Innovation & Growth

by Urquhart (Urko) Wood


Why Big Data Underperforms at New Product Innovation and What to Do About It

The American Market Association recently estimated that companies will spend approximately $92 billion on big data…

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A Better Way to Formulate ‘Blue Ocean Strategy’

Many readers may be familiar with the 2005 global best-selling book “Blue Ocean Strategy” by professors Renee M…

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How to Grow Your Market By Identifying Unmet Needs

We know from study after study that the key to successful growth is having a clear understanding of customers’ un…

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What Clients Say

  • “Urko did an excellent job…and the themes that emerged enabled us to formulate a new service offering that had been a gap in our portfolio. We’re excited to see this come to market.”
    –- Jeff Baker, Head of Market Research and New Product Development, NetJets

  • “Urko exceeded our expectations and we enjoyed working with him immensely. We are very excited about the results and we have high hopes that they will play an important role in helping us make vehicles that customers want to buy.”
    –- William J. Rosen, Technical Director, General Motors

  • “Urko is a skilled strategist, tactician, and implementer. At every step of the process he provides the details that create a high level of confidence in the value of the final deliverables.”
    –- Jim Long, Director, Herman Miller

  • “We were extremely happy with the results of the project. We were pleased to have access to four different consultants who worked on our project at different times – including Urko who led the project – and we were impressed with each of them.”
    –- Paul Crossman, VP of Marketing, National Fire Protection Association

  • “I was very impressed with Urko’s deep and expert knowledge. I couldn’t imagine a better experience and we created a very high quality output. Urko is the perfect example of a professional and was very easy and friendly to work with. If I worked with someone on a project of this nature in the future I would insist that Urko be the guy.”
    –- Mike Irving, New Product Manager, A-Dec

  • “Urko was a tremendous asset to me as I worked on three big projects simultaneously. He went above the call of duty to help, train, and assist me. I highly recommend him as a diligent, trusted associate who will do great work and make the ride enjoyable.”
    –- Kim Westover, Director, Marketing and Strategy, J.R. Simplot

  • “In a short period of time, (with Urko’s help) we had implemented effective business and sales strategies that are tailored to our market, and we would not have considered without Urko’s creative input. I can’t recommend him highly enough.”
    –- Stephen Ricci, PhD., Principal Research Scientist