Want Growth?

We take the risk out of innovation with the proven jobs-to-be-done approach.


How? We reveal the best opportunities for innovation and growth

in any given market, guaranteed, and then help clients apply their

expertise to the issues that their target customers care about most.


This drives revenue growth and delivers a dramatic ROI for our clients. 


Watch Our Introductory Video

Many leaders struggle with how to differentiate and grow because they don’t know where their customers’ unmet needs lie.



Our Guarantee

We reveal the best opportunities for growth in any given client market, guaranteed, so clients know where to focus and what to do to drive innovation and growth in a predictable manner.

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Recent Articles on Innovation & Growth

by Urquhart (Urko) Wood


6 Ways that GBQ Partners Drives Growth

I recently had an opportunity to interview Darci Congrove, managing director of GBQ Partners, a regional tax, acc…

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Misconceptions and Limitations of ‘Jobs-to-be-Done’ Innovation Approach

This is the third in a series of three articles.
I recently had an opportunity to interview Jeff Baker, head of cu…

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Using the Jobs-to-be-Done Approach to Get Results

This is part 2 in a 3-part interview with Jeff Baker, head of customer insights, category management and strategy a…

Read More


What Clients Say

  • “Urko did an excellent job…and the themes that emerged enabled us to formulate a new service offering with the potential to expand our portfolio. We’re excited to see this come to market.”
    –- Jeff Baker, Head of Market Research and New Product Development, NetJets

  • “Urko exceeded our expectations and we enjoyed working with him immensely. We are very excited about the results and we have high hopes that they will play an important role in helping us make vehicles that customers want to buy.”
    –- William J. Rosen, Technical Director, General Motors

  • “Urko is a skilled strategist, tactician, and implementer. At every step of the process he provides the details that create a high level of confidence in the value of the final deliverables.”
    –- Jim Long, Director, Herman Miller

  • “We were extremely happy with the results of the project. We were pleased to have access to four different consultants who worked on our project at different times – including Urko who led the project – and we were impressed with each of them.”
    –- Paul Crossman, VP of Marketing, National Fire Protection Association

  • “I was very impressed with Urko’s deep and expert knowledge. I couldn’t imagine a better experience and we created a very high quality output. Urko is the perfect example of a professional and was very easy and friendly to work with. If I worked with someone on a project of this nature in the future I would insist that Urko be the guy.”
    –- Mike Irving, New Product Manager, A-Dec

  • “Urko was a tremendous asset to me as I worked on three big projects simultaneously. He went above the call of duty to help, train, and assist me. I highly recommend him as a diligent, trusted associate who will do great work and make the ride enjoyable.”
    –- Kim Westover, Director, Marketing and Strategy, J.R. Simplot

  • “In a short period of time, (with Urko’s help) we had implemented effective business and sales strategies that are tailored to our market, and we would not have considered without Urko’s creative input. I can’t recommend him highly enough.”
    –- Stephen Ricci, PhD., Principal Research Scientist