Want Growth?

We help companies differentiate, innovate, and grow.

We do this by revealing the best opportunities in any given market,
guaranteed, and then helping clients apply their expertise to the
issues that their target customers care about most.

This more than doubles innovation success rates.

 

Watch Our Introductory Video

Many leaders struggle with how to differentiate and grow because they don’t know where their customers’ unmet needs lie.

 

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Our Guarantee

We reveal the best opportunities for growth in any given client market, guaranteed, so clients know where to focus and what to do to drive innovation and growth in a predictable manner.

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Recent Articles on Innovation & Growth

by Urquhart (Urko) Wood

BUSINESSJOURNALS

For Innovation, Distinguish Objectives From Solutions

In his book, Lead With a Story, Paul Smith tells about Jayson Zoller’s experience as a student at the Univers…

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How On-Demand Insurance Will Shake Up the Industry

On April 6th, The Wall Street Journal reported that a fintech startup called Trov (“fintech” refers to any tech…

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Why Big Data Underperforms at Innovation – Part 2

There’s a simple way for leaders to obtain the customer information they need for innovation, but it’s…

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What Clients Say

  • “Urko did an excellent job…and the themes that emerged enabled us to formulate a new service offering that had been a gap in our portfolio. We’re excited to see this come to market.”
    –- Jeff Baker, Head of Market Research and New Product Development, NetJets

  • “Urko exceeded our expectations and we enjoyed working with him immensely. We are very excited about the results and we have high hopes that they will play an important role in helping us make vehicles that customers want to buy.”
    –- William J. Rosen, Technical Director, General Motors

  • “Urko is a skilled strategist, tactician, and implementer. At every step of the process he provides the details that create a high level of confidence in the value of the final deliverables.”
    –- Jim Long, Director, Herman Miller

  • “We were extremely happy with the results of the project. We were pleased to have access to four different consultants who worked on our project at different times – including Urko who led the project – and we were impressed with each of them.”
    –- Paul Crossman, VP of Marketing, National Fire Protection Association

  • “I was very impressed with Urko’s deep and expert knowledge. I couldn’t imagine a better experience and we created a very high quality output. Urko is the perfect example of a professional and was very easy and friendly to work with. If I worked with someone on a project of this nature in the future I would insist that Urko be the guy.”
    –- Mike Irving, New Product Manager, A-Dec

  • “Urko was a tremendous asset to me as I worked on three big projects simultaneously. He went above the call of duty to help, train, and assist me. I highly recommend him as a diligent, trusted associate who will do great work and make the ride enjoyable.”
    –- Kim Westover, Director, Marketing and Strategy, J.R. Simplot

  • “In a short period of time, (with Urko’s help) we had implemented effective business and sales strategies that are tailored to our market, and we would not have considered without Urko’s creative input. I can’t recommend him highly enough.”
    –- Stephen Ricci, PhD., Principal Research Scientist