Get game-changing customer insights.
Ignite innovation.
Drive growth with Jobs-to-Be-Done.
Urko Wood
Innovation Catalyst
We help companies differentiate, innovate, and grow without guesswork by revealing unique customer insights that their competitors don’t know about.
What We Do
Know exactly:
– What customers want
– Where to focus
– How to proceed
Urko’s deep knowledge, patience and guidance…allowed us to move forward with the utmost confidence.
–KIM FONTES, DIVISION DIRECTOR, PRODUCT DEVELOPMENT, NATIONAL FIRE PROTECTION ASSOCIATION
…(Urko) enabled us to create new services and drive revenue growth.
–DARCI CONGROVE, MANAGING DIRECTOR, GBQ PARTNERS
…hugely valuable…enabled us to design a unique business-centric offering…
–JEFF BAKER, HEAD OF MARKET INSIGHTS AND NEW PRODUCT DEVELOPMENT, NETJETS
Trusted by some of the world’s best brands
Find and capture hidden opportunities for growth
Consistently generate winning ideas
Make innovation and growth repeatable
Is it hard to:
Differentiate?
Understand what target customers want?
Figure out where to focus to drive innovation and growth?
We can fix that.
The JTBD Innovation Roadmap
3 Steps to Consistently Create Unique Value
1
Find the Target Customers' Unmet Needs
A customer need is “unmet” when it is both important and poorly satisfied. The more important and less satisfied a need is, the greater the opportunity for innovation and growth it presents.
2
Select Which Opportunities to Pursue
Evaluate each opportunity and select those that are attractive to pursue for new value creation given your firm’s relative advantage. Also determine the best way to address each opportunity, i.e., messaging and positioning, internal build, M&A, or operational alignment.
3
Devise Solutions Ideas
Because you now know what customers are trying to get done, how they measure success, and where the opportunities lie – as well as which opportunities you want to pursue – you’ll have clarity and confidence about where to focus and what to do to create winning new or improved offerings.