Urko will be speaking at the Ohio State University’s Wexner Medical Center (OSUWMC) on Tuesday, 11/7/17. The presentation will be for biomedical researchers from OSUWMC and Nationwide Children’s Hospital about how jobs-to-be-done (JTBD) can enable them to dramatically increase their likelihood of success commercializing their inventions by creating a tight fit between what customers/patients want and what their inventions actually deliver.
Urko will be the first speaker in a full day of experts as part of “Tools of the Trade: Innovation and Entrepreneurship in Biomedicine,” hosted by the OSU Center for Clinical and Translational Science.
(Private event)
