Why Us
We offer a different way
to drive growth.
Why Us – Overview
- We are expert practitioners of the breakthrough “Jobs-to-be-Done” (JTBD) innovation approach. That means we can help you uncover your target customers’ unmet needs in an actionable format that is ideal for driving innovation and growth.
- JTBD proceeds, complements, and improves other innovation processes such as Design Thinking, Lean, Agile, and Stage-Gate.
- We know how much is riding on getting innovation right. We can help you determine what your target customers want before you build.
Case Study: How Franklin University Attracts and Retains More Students
Case Study: How GBQ Partners Drives Revenue Growth
Typical Results
NetJets, private jet service
Discovered unmet needs among C-level executives who travel frequently on company-owned private jets. Gained access to this hard-to-reach group to uncover themes that enabled the design, development, and launch of a successful new, premium-priced, business-centric service.
“The findings were hugely valuable and enabled us to design a unique business-centric service with premium pricing.”
GBQ Partners
Enabled GBQ to successfully develop and commercialization two new service lines, enter into a joint venture with an accounting staffing firm, and acquire a technology/cyber security services firm; all are driving growth. Culturally, the project shifted people’s mindset from focusing on what people know how to do to what clients are trying to get done. (Read the GBQ Case Study).
“…enabled us to create new services and drive revenue growth.”
Herman Miller
Revealed the best opportunities for innovation and growth in their acute care furniture market to refresh the product line. Captured relevant customer insights, oversaw quantitative analysis, and led cross-functional furniture design teams in the evaluation and selection of the most attractive opportunities for the company to pursue.
“At every step of the process Urko provides the details that create a high level of confidence in the value of the final deliverables.”
What Clients Say
How we helped Franklin University upgrade its doctoral program.
How we helped Can-Am Off-Road Vehicles find new opportunities for innovation and growth.
More Testimonials
Some of Our Clients
Our Guarantee
We guarantee the quality of our work. If we do not meet the mutually agreed-upon objectives within the specified time frames, we will continue to work on the project at no additional fee until they are met. If we are unable to meet them within a reasonable time after that determination, we will, at the client’s option, either waive the fees or accept a portion of those fees that reflects the client’s level of satisfaction.