About Reveal Growth Consultants
We work with companies that want to
innovate without guesswork by getting
game-changing customer insights to guide them.
You know how hard it is for many companies to stand out from the competition and grow?
That’s often because they don’t know which of their target customers’ needs are going unmet by their own offerings and their competitors’ offerings. Without that information, companies are forced into a guessing game that causes high failure rates, a lot of frustration, wasted time and resources, opportunity costs, and even reputation damage.
So we reveal what target customers really want – separate and distinct from product or service specifications – so our clients can focus on what really matters to differentiate and grow.
Customers can tell us what they want if we ask them what they want to accomplish rather than asking them for product or service specifications.
Innovation should never be a guessing game.
Founder’s Story: Inspire and Equip Every Client to Innovate and Grow
Back in the late 1990s and early 2000s, I was working at a strategy consulting firm doing a lot of Voice-of-the-Customer (VoC) research. At that time, VoC was considered the best practice for discovering customers’ unmet needs to guide the creation of new or improved offerings. And yet, after applying VoC to a variety of different businesses and situations, I found that although it was reasonably effective at discovering opportunities for improving current products and services, it was far less effective at discovering opportunities for new products and services.
That’s because VoC was based on getting feedback from customers about the performance of a current product or service. But if you’re trying to discover unmet customer needs to guide the creation of a new-to-the-world product or service – something that doesn’t exist yet – then there’s nothing for customers to reference. I think you can see the problem.
Mission
To inspire and equip every client to innovate and grow without guesswork.
Vision
To make a major positive impact on our clients’ condition through innovation and growth.
Values – We Aim to Bring:
- Clarity to confusion.
- Simplicity to complexity.
- Customer Focus by diligently attending to the needs of our clients and helping them focus on the best opportunities in their markets.
- Integrity by conducting ourselves in an honorable and trustworthy manner.
- Leadership by establishing trust, fostering collaboration, and achieving results.
Our Team
Urquhart (Urko) Wood – Founder and Innovation Catalyst
Urko founded Reveal in 2012 to inspire and equip every client to innovate and grow without guesswork. He is an expert practitioner of the Jobs-to-Be-Done (JTBD) innovation approach. JTBD has enabled over 400 of the Fortune 1000 to generate billions of dollars in new revenue and enabled organizations to achieve dramatically better success rates than other approaches.
Neil Collins – Senior Consultant
Neil is a strategic business leader with a record of building strong brands, delivering superior value to customers, and accelerating revenue growth profitably. Neil and Urko have collaborated professionally for over a decade and Neil regularly assists Urko on important projects.
Dale Rhoda – Strategic Partner/Consultant
Dale is our strategic partner, consultant, and go-to person for all of Reveal’s quantitative surveys, statistical analysis, and market segmentation. As the founder and president of Biostat Global Consulting, he has 30 years of professional research experience consulting on research design, analyzing complex datasets, and communicating results clearly.