How Jobs-to-Be-Done Can Dramatically Improve Your Strategy
Lead, Follow, or Get Out of the Way “Lead, follow, or get out of the way!” It’s a harsh phrase with a big punch. The meaning is clear: either lead, follow the lead of others, or get out of way so others can execute on the plan. Generally, I think we can all agree that, …
Is It Possible to Turn Breakthrough Innovation into Project Management? What’s the difference between project management and new product/service innovation? I think most people would say that the biggest difference is that, with innovation, companies have to figure out what their target customers want/need in addition to figuring out how to deliver results. The Jobs-to-Be-Done …
Demystify Innovation and Growth Strategy If you want to be successful at innovation and growth, you must understand these 5 truths: 1. Innovation is not inherently risk and messy. The way most organizations go about understanding their target customers’ unmet needs is risky and messy. By dramatically reducing “market risk” (i.e., the risk that people …
Becoming An Employer of Choice I don’t need to tell you that the competition for talent is intense. Many companies continue to turn away customers because they don’t have the people to meet the demand. This was brought home to me anew recently when I got a first-of-its-kind request for a proposal. Instead of helping …
Effective Ways to Reduce Innovation Risk (Published by the American Society of Association Executives (ASAE) June 7, 2022)
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