Revenue Growth Unleashed: When to Apply the JTBD Advantage (Part 2) For today’s blog, I had intended to continue answering the question that a senior executive posed to a panel of my clients at an executive breakfast a number of years ago: “What can Jobs-to-Be-Done (JTBD) do for me that my salespeople can’t?” What a ...
What's the ONE Thing You Can Do to Innovate and Grow? Some of you may be familiar with the New York Times bestseller, “The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results,” by Gary Keller with Jay Papasan. Gary built Keller Williams Realty International from a single office in Austin, Texas, to the #1 ...
To Drive Growth in a Core Market, Forget About Your Offer! Establishing a competitive advantage is hard for most companies. That’s often because they don’t know which of their target customers’ needs are going unmet by their own offerings and their competitors’ offerings. This leads to a guessing game, high failure rates, wasted time and ...
How to Find and Capture New Markets Without False Starts Have you ever been stuck in the rut of "internally focused innovation?" That is, caught in a trap of only being able to generate ideas that are either "me-too" or just more of what you're already doing? The key to success with innovation is to ...
Change Your Benchmark and Change the Game A chief reason why Jobs-to-Be-Done (JTBD) delivers exceptional innovation results is because it identifies why people buy products and services: to get their jobs done. A “job” is simply a problem to be solved or an objective to be accomplished. Jobs come in three types: functional, emotional, and ...