Companies that know where their customers’ unmet needs lie have a competitive advantage: they know where to focus and what to do to create superior value for their customers. Their success rate is dramatically better. It’s hard to hit a bull’s eye if you don’t know where the target lies. Once the unmet needs are identified, we facilitate our clients through the process of creating new value that addresses those needs, e.g., by generating ideas for new and improved offerings, establishing competitive advantage, crafting better messaging and positioning, improving sales effectiveness, and/or designing great customer experiences. This is a highly reliable way to differentiate, establish competitive advantage, and drive growth.
