To Be Innovative, You Must Look into the Future Definition of a market: “A market is a place where two parties can gather to facilitate the exchange of goods and services.” — Investopedia Notice that this definition is based on existing products and services. It should be no surprise then that many executives try to size the …
Why Your Business Needs a “Customer Analysis” to Beat the Competition Most leaders agree that obtaining competitive information is essential for developing an effective strategy. Gaining competitive intelligence is often viewed as similar to gaining military intelligence. The big difference, however, is that in capitalism we are fighting to earn the business of customers. In …
3 Mistakes Companies Make When Trying to Foster a Culture of Innovation Given the rapid pace of change today, it’s no surprise that many leaders want to create a culture of innovation to stay relevant. Yet, in my work as an innovation and growth-strategy consultant, I consistently see organizations make the following three mistakes: Confuse …
6 Ways that GBQ Partners Drives Growth I recently had an opportunity to interview Darci Congrove, managing director of GBQ Partners, a regional tax, accounting and consulting firm headquartered in Columbus, Ohio. GBQ has an unusual tagline, especially for an accounting firm: “Entrepreneurial spirit. Independent expertise.” And it’s not just a tagline. This helps explain how GBQ …
Misconceptions and Limitations of ‘Jobs-to-be-Done’ Innovation Approach (This is the third in a series of articles initially published in The Business Journals) I recently had an opportunity to interview Jeff Baker, head of customer insights, category management and strategy at Valvoline and a former client of mine. There are very few executives in the country who have the …
Using the Jobs-to-be-Done Approach to Get Results This is part 2 in a 3-part interview with Jeff Baker, head of customer insights, category management and strategy at Valvoline and a former client of mine. There are very few executives in the country who have the depth of experience with what’s known as the “jobs-to-be-done” (JTBD) innovation approach …
One Executive’s Perspective on the ‘Jobs-to-be-Done’ Innovation Approach I recently had an opportunity to interview Jeff Baker, head of customer insights, category management and strategy at Valvoline, and a former client of mine (Microsoft and NetJets). There are very few executives in the country who have the depth of experience with the job-to-be-done (JTBD) innovation approach as …
Fulfilling the Promise of Smart Columbus I am proud to report that my adopted hometown of Columbus, Ohio, is on a roll. About a year ago, Columbus beat 77 cities to win $40 million in the U.S. Department of Transportation’s Smart City Challenge. Other finalists included Austin, Dallas, Kansas City, Pittsburgh, Portland and San Francisco. …
Who Distinguishes Objectives From Solutions? In his book, Lead With a Story, Paul Smith tells about Jayson Zoller’s experience as a student at the University of Central Florida 20 years ago. One of Jayson’s favorite professors often arranged research projects for the class with community leaders. In one such case, the professor described an unusual …
How On-Demand Insurance Will Shake Up the Industry On April 6th, 2017, The Wall Street Journal reported that a fintech startup called Trov (“fintech” refers to any technology innovation in the financial services industry) had raised $45 million to bring on-demand services to the property and casualty insurance market. Trov is an interesting case of …
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