Urko Wood
Innovation Catalyst
Urko Wood
Innovation Catalyst
Innovate Without Guesswork
Does your company struggle to truly understand what your customers want?
Misunderstanding customer needs – which is the number one cause for new product and business failure – can turn innovation into a frustrating and costly guessing game.
But it doesn’t have to be that way!
We help companies reveal their target customers’ hidden needs, so they can build unique offerings that resonate with customers and drive revenue growth as a repeatable business process.
Our Jobs-to-Be-Done (JTBD) innovation approach reveals hidden needs that no other methodology can:
Uncover latent unarticulated needs
Identify and rank market opportunities (i.e., unmet needs) with statistical validity
Segment the market according to the jobs customers want to get done, then identify and rank the opportunities in each segment
After 7 years working with Strategyn (the chief pioneer of the Jobs-to-Be-Done innovation approach) and over a decade leading Reveal Growth Consultants, I’ve seen firsthand how the JTBD framework transforms
Innovation starts with understanding your customers’ unmet needs. Get that right, and the ideas will follow.
“You don’t invent the answer – you reveal the answer.”
Are you ready to unlock innovation and growth? Let’s start by exploring your needs.
More About How We Can Help You
Derisk Innovation:
– Reveal unmet customer needs
– Determine which opportunities to pursue
– Create conceptual product/market fit
Find and capture hidden opportunities for growth
Consistently generate winning ideas
Make innovation and growth repeatable
Is it hard to:
Differentiate?
Understand what target customers want?
Figure out where to focus to drive innovation and growth?
We can fix that.
Your Innovation Roadmap
3 Steps to Consistently Create Unique Value
1
Find the Target Customers' Unmet Needs
A customer need is “unmet” when it is both important and poorly satisfied. The more important and less satisfied a need is, the greater the opportunity for innovation and growth it presents.
2
Select Which Opportunities to Pursue
Evaluate each opportunity and select those that are attractive to pursue for new value creation given your firm’s relative advantage. Also determine the best way to address each opportunity, i.e., messaging and positioning, internal build, M&A, or operational alignment.
3
Devise Solution Ideas
Because you now know what customers are trying to get done, how they measure success, and where the opportunities lie – as well as which opportunities you want to pursue – you’ll have clarity and confidence about where to focus and what to do to create winning new or improved offerings.
Innovation should never be a guessing game.
Learn more about the JTBD approach.
We focus on helping clients drive growth in three ways:
Urko’s deep knowledge, patience and guidance…allowed us to move forward with the utmost confidence.
–KIM FONTES, DIVISION DIRECTOR, PRODUCT DEVELOPMENT, NATIONAL FIRE PROTECTION ASSOCIATION
…(Urko) enabled us to create new services and drive revenue growth.
–DARCI CONGROVE, MANAGING DIRECTOR, GBQ PARTNERS
…hugely valuable…enabled us to design a unique business-centric offering…
–JEFF BAKER, HEAD OF MARKET INSIGHTS AND NEW PRODUCT DEVELOPMENT, NETJETS
Trusted by some of the world’s best brands
Case Study
GBQ Partners drives revenue growth
Getting started is simple
1.
Schedule a free discovery call
2.
Discuss your situation and objectives
3.
Explore how we can help
