Our Thinking
We have a strong point of view
on how to find market opportunities
and capitalize on them.
Contributing Writer to The Business Journals
How to Find and Capture New Markets Without False Starts
August 3, 2023
To Drive Growth in a Core Market, Forget About Your Offer!
August 25, 2023
What’s the ONE Thing You Can Do to Innovate and Grow?
September 12, 2023
The Creativity Myth: Why Focus Beats Ideas for Innovation
October 17, 2023The Creativity Myth: Why Focus Beats Ideas for Innovation Maybe you know, it’s hard for many organizations to stand out from the competition and grow. To differentiate and grow is especially hard for organizations in complex markets because they don’t know which of the target customers’ needs remain unmet by their own offerings and their ...
What Can Jobs-to-Be-Done Do that My Salespeople Can’t? (Part 1)
October 17, 2023
Revenue Growth Unleashed: When to Apply the JTBD Advantage (Part 2)
October 31, 2023
What Can Jobs-to-Be-Done Do that Salespeople Can’t? (Part 3)
November 16, 2023
Why “Increasing Risk Tolerance” as a Growth Strategy is a Bad Idea
December 7, 2023Why “Increasing Risk Tolerance” as a Growth Strategy is a Bad Idea “Without sustaining the practice of innovation, no company can excel – or survive.” – A. G. Lafley and Ram Charan, “The Game Changer” Many leaders recognize the importance of innovation but find it difficult. Too often, it seems like a random haphazard event that ...
How to Make Products and Services that People Love
December 19, 2023How to Make Products and Services that People Love
Why Your Customer-Centric Strategy Might Be Failing: A JTBD Perspective
December 28, 2023Why Your Customer-Centric Strategy Might Be Failing: A JTBD Perspective Most organizations aspire to be customer-centric. They sincerely want to prioritize their customers’ needs in all aspects of the business. Yet, they often fall short. Why? There are a lot of challenges companies face to become customer-centric but one stands out above all others: how ...
