Is It Possible to Turn Breakthrough Innovation into Project Management? What’s the difference between project management and new product/service innovation? I think most people would say that the biggest difference is that, with innovation, companies have to figure out what their target customers want/need in addition to figuring out how to deliver results. The Jobs-to-Be-Done ...

Innovation is NOT Inherently Risky and Messy (at least not as much as you think) Are You Generating Ideas “Blindfolded?” It saddens me to see how many firms fail when trying to create new and improved offerings to drive revenue growth. This is all too common because most firms have bought into popular misbeliefs about innovation. Most ...

You Can Solve the Innovation Puzzle

Lead, Follow, or Get Out of the Way “Lead, follow, or get out of the way!” It’s a harsh phrase with a big punch. The meaning is clear: either lead, follow the lead of others, or get out of way so others can execute on the plan. Generally, I think we can all agree that, ...

Innovation is hard. To make it easier, watch your mouth!

Peter Drucker on What It Takes to Lead a Growth Company

How Jobs-to-Be-Done Changes the Game of Innovation and Growth Strategy In a recent article, How “Shared Language” Creates Breakthrough Innovation, I made the case that any organization that wants to turn innovation into a repeatable business process must redefine “innovation” and its related terms according to new knowledge to create an innovation lexicon. Today, I ...

How to Differentiate and Grow with the JTBD Innovation Map (Part 1)

How to Differentiate and Grow with the JTBD Innovation Map (Part 2)

Do You Know Your Customers’ Story?