How to Create New and Improved Offerings that Win Have you noticed a popular post floating around on LinkedIn proclaiming that “Your startup (or new product) idea is worthless!” It’s accompanied by a video clip of Steve Jobs in 1995 essentially saying the same thing. The argument is that “ideas are worthless; it’s the execution that ...

Customers Can Tell You What They Want You’re Invited! If you’re in Central Ohio on the evening of May 2, come join me at the next ProductTank Meetup Columbus. I’ll be leading an interactive presentation on how companies are using the Jobs-to-Be-Done growth strategy to: Find hidden market opportunities Create differentiated value Drive revenue growth in a ...

Innovate with Ideas 1st or Needs 1st? Product Managers face a big question: should we start by brainstorming a bunch of ideas and then attempt to iterate our way to product/market fit? Or should we discover the target customers’ unmet needs and then generate solution ideas to address them? Many people advocate generating a lot ...

Differentiate to Win Market Leadership In my last newsletter – The Bezos Strategy (And Yours?): Relentless Focus on Unchanging Needs – I wrote about how Jeff Bezos built Amazon’s strategy “around the things that are stable over time” – i.e., the customers’ unchanging needs – and how you can do this, too. One reader told ...

Why Should I Care About Innovation? You don’t have to be in a competitive market to benefit from innovation. It’s about proactively increasing your relevance and value to customers. Here are seven ways innovation can help you. Be Different: It helps you stand out by offering something new or better than others. Grow: It opens ...

How to Create Winning New Ideas Some people think that startup and new product/service ideas are worthless. That may be true for most of the ideas that come out of traditional brainstorming sessions but there’s been tremendous progress made in our ability to consistently create high value ideas with the Jobs-to-Be-Done (JTBD) process. Motorola, for ...