Don’t Let Old Beliefs Stifle Your Growth Many executives believe that innovation should never be outsourced. But let’s clarify what we mean by “outsourcing” innovation. The Invention Fallacy One prevalent reason executives cling to this belief is the misconception that innovation equals invention. Because their teams are product and service experts, it’s understandable why they ...

How to Create a Competitive Advantage in Any Market Establishing a competitive advantage is the holy grail for every business. Differentiating your offering is the best way for most businesses to do this since very few businesses can establish a cost advantage. Innovation is an excellent way to differentiate but ONLY if you know how ...