Summary of Innovation Breakfast at GBQ Partners On Thursday, 9/21, about 30 executives attended the executive breakfast hosted by Reveal at GBQ Partners – “Rethinking Innovation: How the Jobs-to-Be-Done Approach Delivers Dramatically Better Results.” GBQ’s offices, with their floor-to-ceiling windows and views, open spaces for mingling, and comfortable training rooms, was the perfect venue for ...

Urko was a guest lecturer in Gary Landsettle’s MBA class, New Product Development and Innovation, at Otterbein University on October 2nd, 2017. Urko showed students Reveal Growth Consultants uses the ‘jobs-to-be-done’ innovation approach to deliver dramatically better new product success rates and revenue growth, as well as how the student can adopt jobs thinking. (Private ...

On Thursday, 9/21, about 30 executives attended the executive breakfast hosted by Reveal at GBQ Partners – “Rethinking Innovation: How the Jobs-to-Be-Done Approach Delivers Dramatically Better Results.” GBQ’s offices, with their floor-to-ceiling windows and views, open spaces for mingling, and comfortable training rooms, was the perfect venue for the event. Urko started it off presenting ...

6 Ways that GBQ Partners Drives Growth I recently had an opportunity to interview Darci Congrove, managing director of GBQ Partners, a regional tax, accounting and consulting firm headquartered in Columbus, Ohio. GBQ has an unusual tagline, especially for an accounting firm: “Entrepreneurial spirit. Independent expertise.” And it’s not just a tagline. This helps explain how GBQ ...

Misconceptions and Limitations of ‘Jobs-to-be-Done’ Innovation Approach (This is the third in a series of articles initially published in The Business Journals) I recently had an opportunity to interview Jeff Baker, head of customer insights, category management and strategy at Valvoline and a former client of mine. There are very few executives in the country who have the ...

Join us for the OSU Center for Innovation and Entrepreneurship’s September Workshop: Tuesday, Sept 19 8:30 – 10:00am (Doors open at 8:00am) REGISTER We know from study after study that the key to successful innovation and growth is having a clear understanding of customers’ unmet needs. Yet many leaders struggle with how to innovate, differentiate and grow ...

Using the Jobs-to-be-Done Approach to Get Results This is part 2 in a 3-part interview with Jeff Baker, head of customer insights, category management and strategy at Valvoline and a former client of mine. There are very few executives in the country who have the depth of experience with what’s known as the “jobs-to-be-done” (JTBD) innovation approach ...

One Executive’s Perspective on the ‘Jobs-to-be-Done’ Innovation Approach I recently had an opportunity to interview Jeff Baker, head of customer insights, category management and strategy at Valvoline, and a former client of mine (Microsoft and NetJets). There are very few executives in the country who have the depth of experience with the job-to-be-done (JTBD) innovation approach as ...

This event at GBQ, 9/21, is SOLD OUT. However, Urko is speaking at Ohio State University’s Center for Innovation and Entrepreneurship on 9/19. Click here for more info and to register. Email Urko if you want to notified about upcoming events: [email protected]. Learn how market leaders: Dramatically increase new product success rates (2-3X) Create new ...

Fulfilling the Promise of Smart Columbus I am proud to report that my adopted hometown of Columbus, Ohio, is on a roll. About a year ago, Columbus beat 77 cities to win $40 million in the U.S. Department of Transportation’s Smart City Challenge. Other finalists included Austin, Dallas, Kansas City, Pittsburgh, Portland and San Francisco. ...