Urko will be speaking at the Ohio State University’s Wexner Medical Center (OSUWMC) on Tuesday, 11/7/17. The presentation will be for biomedical researchers from OSUWMC and Nationwide Children’s Hospital about how jobs-to-be-done (JTBD) can enable them to dramatically increase their likelihood of success commercializing their inventions by creating a tight fit between what customers/patients want ...

Columbus, Ohio – October 31, 2017. Innovation and growth strategy consulting firm, Reveal Growth Consultants, Inc., announced today that it has entered into a strategic partnership with Dale Rhoda, founder and president of BioStat Global Consulting. “Dale and his team have exemplary statistical capabilities. We are delighted to have him come on board as our ...

Summary of Innovation Breakfast at GBQ Partners On Thursday, 9/21, about 30 executives attended the executive breakfast hosted by Reveal at GBQ Partners – “Rethinking Innovation: How the Jobs-to-Be-Done Approach Delivers Dramatically Better Results.” GBQ’s offices, with their floor-to-ceiling windows and views, open spaces for mingling, and comfortable training rooms, was the perfect venue for ...

Urko was a guest lecturer in Gary Landsettle’s MBA class, New Product Development and Innovation, at Otterbein University on October 2nd, 2017. Urko showed students Reveal Growth Consultants uses the ‘jobs-to-be-done’ innovation approach to deliver dramatically better new product success rates and revenue growth, as well as how the student can adopt jobs thinking. (Private ...

On Thursday, 9/21, about 30 executives attended the executive breakfast hosted by Reveal at GBQ Partners – “Rethinking Innovation: How the Jobs-to-Be-Done Approach Delivers Dramatically Better Results.” GBQ’s offices, with their floor-to-ceiling windows and views, open spaces for mingling, and comfortable training rooms, was the perfect venue for the event. Urko started it off presenting ...

6 Ways that GBQ Partners Drives Growth I recently had an opportunity to interview Darci Congrove, managing director of GBQ Partners, a regional tax, accounting and consulting firm headquartered in Columbus, Ohio. GBQ has an unusual tagline, especially for an accounting firm: “Entrepreneurial spirit. Independent expertise.” And it’s not just a tagline. This helps explain how GBQ ...

Misconceptions and Limitations of ‘Jobs-to-be-Done’ Innovation Approach (This is the third in a series of articles initially published in The Business Journals) I recently had an opportunity to interview Jeff Baker, head of customer insights, category management and strategy at Valvoline and a former client of mine. There are very few executives in the country who have the ...

Join us for the OSU Center for Innovation and Entrepreneurship’s September Workshop: Tuesday, Sept 19 8:30 – 10:00am (Doors open at 8:00am) REGISTER We know from study after study that the key to successful innovation and growth is having a clear understanding of customers’ unmet needs. Yet many leaders struggle with how to innovate, differentiate and grow ...

Using the Jobs-to-be-Done Approach to Get Results This is part 2 in a 3-part interview with Jeff Baker, head of customer insights, category management and strategy at Valvoline and a former client of mine. There are very few executives in the country who have the depth of experience with what’s known as the “jobs-to-be-done” (JTBD) innovation approach ...

One Executive’s Perspective on the ‘Jobs-to-be-Done’ Innovation Approach I recently had an opportunity to interview Jeff Baker, head of customer insights, category management and strategy at Valvoline, and a former client of mine (Microsoft and NetJets). There are very few executives in the country who have the depth of experience with the job-to-be-done (JTBD) innovation approach as ...