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We have a strong point of view
on how to find market opportunities
and capitalize on them.
Contributing Writer to The Business Journals
The Psychology of Winning at Innovation
December 5, 2022The Psychology of Winning at Innovation
Hey, What About Org/Market Fit?
November 18, 2022Hey, What About Org/Market Fit?
Is Innovation Really a Numbers Game?
November 10, 2022Is Innovation Really a Numbers Game?
Do You Know Your Customers’ Story?
November 2, 2022Do You Know Your Customers’ Story?
How to Differentiate and Grow with the JTBD Innovation Map (Part 2)
October 26, 2022How to Differentiate and Grow with the JTBD Innovation Map (Part 2)
How to Differentiate and Grow with the JTBD Innovation Map (Part 1)
October 11, 2022How to Differentiate and Grow with the JTBD Innovation Map (Part 1)
How Jobs-to-Be-Done Changes the Game of Innovation and Growth Strategy
September 21, 2022How Jobs-to-Be-Done Changes the Game of Innovation and Growth Strategy In a recent article, How “Shared Language” Creates Breakthrough Innovation, I made the case that any organization that wants to turn innovation into a repeatable business process must redefine “innovation” and its related terms according to new knowledge to create an innovation lexicon. Today, I ...
Peter Drucker on What It Takes to Lead a Growth Company
September 12, 2022Peter Drucker on What It Takes to Lead a Growth Company
Innovation is hard. To make it easier, watch your mouth!
August 25, 2022Innovation is hard. To make it easier, watch your mouth!
Lead, Follow, or Get Out of the Way
August 10, 2022Lead, Follow, or Get Out of the Way “Lead, follow, or get out of the way!” It’s a harsh phrase with a big punch. The meaning is clear: either lead, follow the lead of others, or get out of way so others can execute on the plan. Generally, I think we can all agree that, ...
