How to Differentiate, Innovate and Grow With Confidence

If you want to differentiate, innovate and grow with a new product success rate > 80%, then listen to this lively podcast in which Gary Monti of the Center Managing Change interviews Urko about the jobs-to-be-done (JTBD) innovation process. There is a lot more to JTBD than simply identifying what job your target customers are trying to get done with your offering; that’s just the beginning.

If leadership teams want to drive innovation and growth in a reliable manner, then they must establish a common language and process for innovation (not all innovation processes are equal). Listen in and learn:

• The steps of innovation and why executing them in the right sequence matters
• The difference between a customer need and a product/service solution
• The difference between innovation and creativity
• How to redefine your markets from the customers’ point of view
• Why innovation does not start with a good idea
• The 3 “workhorse” growth strategies that consistently deliver results

… and more. Tune in here