Think Different
Most people think of innovation as a mysterious and unpredictable act of creativity. That’s why most companies fail about 75% of the time.
Instead, think of innovation as the process of discovering the target customers’ unmet needs and then devising solution ideas to address them. That’s a simple repeatable process.
If you’re like most leaders, you probably struggle with innovation because it’s not part of running daily operations; it’s about creating the future.
You will ALWAYS struggle with innovation until you know what your target customers are trying to get done, how they measure success, and where they struggle given their current product or service solution. Then it becomes project management.
The key to success is to shift your focus away from generating ideas to helping your target customers get their jobs done. If you can help your target customers get their jobs done better than other competitive options – and you can – then you can create unique value and drive growth in a repeatable manner.
Virtually any organization that knows what type of customer information to obtain, how to get it, and how to use it can reduce risk, change the game, and achieve dramatically better results, such as:
- Attract and retain more customers
- Accelerate revenue growth
- Find and capitalize on hidden market segments
- Build competitive advantage
- Gain market share
Reveal needs. Create value. Drive growth. Let me show you how.
