This event at GBQ, 9/21, is SOLD OUT.
However, Urko is speaking at Ohio State University’s Center for Innovation and Entrepreneurship on 9/19. Click here for more info and to register.
Email Urko if you want to notified about upcoming events: [email protected].
Learn how market leaders:
- Dramatically increase new product success rates (2-3X)
- Create new offerings, messaging, and experiences that connect
- Improve other approaches, e.g., design thinking, lean startup, etc.
- Stop wasting time and money on ideas customers don’t want
- Accelerate revenue growth
Over 400 of the Fortune 1000 have used the jobs-to-be-done approach to launch winning new products, increase market share, and generate revenue.
As part of the agenda, we are delighted to have executive guests from GBQ Partners, Valvoline, and Reservoir Venture Partners, all strong leaders and former clients, participating in a panel discussion about their experience driving innovation and growth.
Testimonials:
“The jobs-to-be-done approach captivates people. They see the output and go, ‘Wow – this is really different! This is a different way of thinking.’ There’s actually some science and a unique skill set that goes into this that delivers information you can’t get just having casual conversations with customers.”
“One of the most important things that came out of our work with Urko, that enabled us to create new services and revenue, was a shift in our mentality from focusing on what we know how to do, to what the client is trying to get done. Instead of saying “Here’s the audit report,” now we ask, “What is the client trying to get done with the audit report and how can we provide good business advice along with that work product?”
“Urko helped me estimate the size of the market for a new product we were developing, which isn’t easy when nothing like it exists so there was no historical revenue to benchmark. But the jobs-to-be-done approach made it possible.”
Speakers:
URKO WOOD
Founder and President
Reveal Growth Consultants, Inc.
Urko started Reveal Growth Consultants in 2012 to help companies find and capitalize on the best opportunities for innovation and growth in their markets. For nearly seven years prior, he was a Strategy Advisor at Strategyn, the pioneer and leader of the jobs-to-be-done approach. Some of his clients include Battelle Memorial, Becton Dickinson, Cintas, General Motors, Herman Miller, Microsoft, Morgan Stanley, and NetJets. He is a Contributing Writer on growth strategy for The Business Journals, He has a BA from Kenyon College and an MBA in Marketing from the Wharton School of Business.
NEIL COLLINS
Consultant and Brand Builder
Reveal Growth Consultants, Inc.
NEIL COLLINSNeil is a strategic business leader with a record of building strong brands, delivering superior value to customers, and accelerating revenue growth. He and Urko have been collaborating for over five years. Previously, Neil was CEO of Hondros College, CMO of IGS Energy, as well as serving in marketing leadership roles at three Fortune 500 companies. Neil holds a BA in Economics from Wesleyan University and an MBA from the Harvard Business School.
DARCI CONGROVE
Managing Partner
GBQ Partners, LLC
DARCI CONGROVEGBQ has won numerous awards including 2016 Best of the Best in Finance, 2016 Independent Accounting Firm of the Year, and more. Darci has won many personal awards as well such as Columbus’ Forty Under 40, one of 12 Outstanding Leaders by the Women for Economic and Leadership Development. She also serves in a variety of civic leadership roles such as the Board of the Columbus Chamber. She has a BS in Accounting and M.Acc. in Taxation from Miami University.
JEFF BAKER
Customer Insight, Category Mgmt/Analytics, and Strategy
Valvoline, Inc.
JEFF BAKERJeff is a seasoned professional with 20 years of experience as a market research leader, marketing strategist, and expert in product innovation and growth strategy. He currently leads Customer Insights, Category Mgmt/Analytics, and Strategy at Valvoline. Previously, Jeff had leadership positions in market research at NetJets and Microsoft as well. He earned a BS in Molecular Biology and an MBA in Marketing from the University of Oregon.
CURTIS D. CROCKER
Managing Partner
Reservoir Venture Partners
CURTIS D. CROCKERCurtis has over 25 years of venture investing experience. He also serves as the CEO of a start-up company commercializing technology from the Spine Research Institute at Ohio State. Prior to joining Reservoir, he was a partner with two other Midwest-based funds. He has extensive experience as an investor and advisor in a variety of early stage technology companies. Curtis has a BS from Olivet Nazarene University and an MBA from Indiana University.
