Participants will learn how the Jobs-to-Be-Done approach:
- Transforms innovation into a predictable business process
- Enables the continual creation of new offerings customers want
- Enables the delivery of experiences customers love
- Enables the establishment of a valued and unique position in the market
- Increases the effectiveness of additional value creation activities, e.g., messaging and positioning, sales, etc.
Over 400 of the Fortune 1000 have used the Jobs-to-Be-Done approach to launch winning new products, increase market share, and generate billions of dollars.
This is a unique opportunity to learn from one of the country’s leading experts on how to drive innovation & growth as a high impact-best practice.
As part of the agenda, we are delighted to have three Executive Guests, all strong leaders and former clients, participating in a panel discussion about their experiences driving innovation and growth.
URKO WOOD
Founder and President
Reveal Growth Consultants, Inc.
Urko started Reveal Growth Consultants in 2012 to help clients create exceptional value for their customers using the jobs-to-be-done approach. Some of his clients include Battelle Memorial, Becton Dickinson, Cintas, General Motors, Herman Miller, Microsoft, Morgan Stanley, and NetJets. For seven years prior, he was a consultant at Strategyn, the pioneer of the jobs-to-be-done approach. He is a Contributing Writer on growth strategy for The Business Journals, He has a BA from Kenyon College and an MBA in Marketing from the Wharton School of Business.
NEIL COLLINS
Consultant and Brand Builder
Reveal Growth Consultants, Inc.
Neil is a strategic business leader with a record of building strong brands, delivering superior value to customers, and accelerating growth revenue. He and Urko have been collaborating for more than five years. Previously, Neil was CEO of Hondros College, CMO of IGS Energy, as well as serving in marketing leadership roles at three Fortune 500 companies. Neil holds a BA in Economics from Wesleyan University and an MBA from the Harvard Business School.
DARCI CONGROVE
Managing Partner
GBQ Partners, LLC
GBQ has won numerous awards including 2016 Best of the Best in Finance, 2016 Independent Accounting Firm of the Year, and more. Darci has won many personal awards as well such as Columbus’ Forty Under 40 and one of 12 Outstanding Leaders by the Women for Economic and Leadership Development. She also serves in a variety of civic leadership roles such as the Board of the Columbus Chamber. She has a BS in Accounting and M. Acc. in Taxation from Miami University.
JEFF BAKER
Customer Insight, Category Mgmt/Analytics, and Strategy
Valvoline, Inc.
Jeff is a seasoned professional with 20 years of experience as a market research leader, marketing strategist, and expert in product innovation and growth strategy. He currently leads Customer Insights, Category Mgmt/Analytics, and Strategy at Valvoline. Previously, Jeff had leadership positions in market research at NetJets and Microsoft as well. He earned a BS in Molecular Biology and an MBA in Marketing from the University of Oregon.
CURTIS D. CROCKER
Managing Partner
Reservoir Venture Partners
Chris has more than 25 years of venture investing experience. He also serves as the CEO of a start-up company commercializing technology from the Spine Research Institute at Ohio State. Prior to joining Reservoir, he was a partner with two other Midwest-based funds. He has extensive experience as an investor and advisor in a variety of early stage technology companies. Curtis has a BS from Olivet Nazarene University and an MBA from Indiana University.
