In the past, innovation required a lot of heroics.

To be successful, innovators had to champion their ideas to risk-adverse management teams and Boards when no one else believed.

Today you can be an innovation hero without a fight.

That’s because it’s now possible to identify and rank the biggest opportunities for innovation and growth in any functional market with statistical validity.

When everyone in the company knows:

– What their target customers are trying to get done
– How they measure success
– And where they struggle given their current product/service solution

…politicking and personal opinion give way to the data about what customers want.

This is how leading companies are aligning people around the best opportunities, minimizing innovation risk, and creating breakthrough new offerings – without a fight.

Reveal needs. Create value. Drive growth.