How “Can-Am Off-Road Vehicles” Innovates Relentlessly
Along with passion, drive, and trust, one of BRP’s values is “ingenuity to defy convention: we’re not afraid to see things differently. Constant curiosity makes us the first to uncover new solutions. We question. We innovate. We progress. Relentlessly.”
Most companies would find it challenging to live up to that promise. That might be especially true when you’re leading Can-Am Off-Road Vehicles, a BRP business unit with nine different side-by-side vehicle platforms and numerous models within each platform. Sometimes, in complex markets, it takes more than brilliant engineers and empathy to drive innovation. But the Can-Am leadership knew what to do.
The Reveal team was honored to help them find hidden opportunities. We did that by discovering their target customers’ important unsatisfied needs throughout the user experience, within each vehicle platform, with statistical validity. This level of precision gave leadership and the design team clarity and confidence about where to focus and what to do to innovate. Relentlessly.
See Christian St-Onge, Director of Global Product Strategy at Can-Am Off-Road Vehicles, talk about his experience working with us.
