Could This Change the Game for You?
Are you tired of implementing growth initiatives that don’t work? Did you know that the number one cause for new product and new business failure is misunderstanding customers’ needs? This has been the case for decades, but it is totally unnecessary today. You don’t have to play a “game of chance” with your company’s strategy anymore.
Most leaders are challenged by how to differentiate and grow because, up until the recent advent of the jobs-to-be-done (JTBD) innovation approach, it has been very difficult to determine which of your target customers’ needs remain unmet by your own offerings and by your competitors’ offerings. And if you don’t know where those unmet needs lie – where those market opportunities lie – then it’s very difficult to differentiate and grow in a repeatable manner. Instead, it becomes a guessing game which leads to high failure rates, a lot of frustration, wasted time and resources, opportunity costs, and even reputation damage, all of which are unnecessary but very common for many companies today.
Most companies don’t lack creativity or ideas. Leaders often think their people lack creativity and ideas, however, because they lack focus. They lack clarity about where the market is underserved and where the best opportunities lie.
Creativity and winning new ideas are inevitable when you know how to reveal your target customers’ important unsatisfied needs in an actionable format, i.e., the jobs they want to get done and the criteria they use to measure success.
What if you could minimize – essentially eliminate – the risk of misunderstanding your target customers’ needs? What if you could determine exactly what your target customers want so that you know where to focus and what to do to address their most important unsatisfied needs by creating unique value, and thereby driving innovation and growth in a repeatable manner? Could that change the game for you?
We reveal the best opportunities for innovation and growth in any given market and then help clients apply their expertise to the issues that they now know their target customers care about most. Knowing where to focus makes all the difference in the world and increases new product success rates 2 – 5 times above industry averages.
Are you ready to take your organization to a new level? Call me at 614-309-1231 to see if we can help.
Reveal needs. Create value. Drive growth.
