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Execute Innovation and Creativity Will Happen Most people think that innovation and creativity are essentially the same thing. And, for normal everyday conversations, that’s fine. But if you’re responsible for developing winning new products and services, you must make some distinctions. Otherwise, your innovation efforts will continue to be hit-or-miss. If you want to turn …
Putting Jobs-to-be-Done into Action Some of you may remember that I shared a video a few months ago from which the still shot above was taken. “Squat University,” an online strength-building fitness company, used the video to demonstrate why “strength training is something we should do for the rest of our lives. It allows us …
How to Make Innovation and Growth a Repeatable Business Process One of the big ideas that makes the jobs-to-be-done (JTBD) innovation approach so effective is the insight that innovation is the successful execution of two separate steps that, when done well and in the right sequence, consistently enable organization to establish product/market fit and drive …
This False Belief is Killing Innovation Most people think innovation is inherently risky and messy. That’s understandable when you consider that about 50-90% of new products fail. And yet, studies have repeatedly shown that the primary reason for high failure rates is misunderstanding the customers’ needs. Some experts claim that 90% of all new businesses …
Podcast on JTBD with Urko and Jeff Baker, Head of Product Development and Customer Insights at NetJets Every leader must learn how to make innovation a repeatable business process or risk being blindsided by disruption. With that in mind, I’d like to share this VoiceAmerica radio show interview that I did with a client from …
The First Three Habits of Highly Effective Innovators
4 Steps to Capture Opportunities for Breakthrough Growth
Does Your Innovation Strategy Pass the “3 Elements” Test? Formulating good strategy can be hard. One reason is because there’s a lot of confusion about what “good strategy” really is. Fortunately, Professor Richard P. Rumelt, Emeritus Professor, Los Angeles Anderson School of Management, and author of Good Strategy, Bad Strategy: The Difference and Why it …
3 Steps to Change the Game of Innovation New product failure rates have remained stubbornly high for decades at about 70-90%. Most people believe this is because innovation is inherently risky and messy. As one innovation “expert” stated in a leading business journal recently: “Innovation is a process of trying your best ideas and seeing …
Better Questions Will Improve the Information You Receive from Customers Leaders often execute strategy and innovation in the wrong sequence. Here’s what the former CEO of P&G, A.G. Lafley, and business consultant, Ram Charan, say about this: “All too often, managers decide on a business strategy – what markets to pursue and what products to …
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