This False Belief is Killing Innovation Most people think innovation is inherently risky and messy. That’s understandable when you consider that about 50-90% of new products fail. And yet, studies have repeatedly shown that the primary reason for high failure rates is misunderstanding the customers’ needs. Some experts claim that 90% of all new businesses …
Podcast on JTBD with Urko and Jeff Baker, Head of Product Development and Customer Insights at NetJets Every leader must learn how to make innovation a repeatable business process or risk being blindsided by disruption. With that in mind, I’d like to share this VoiceAmerica radio show interview that I did with a client from …
The First Three Habits of Highly Effective Innovators
4 Steps to Capture Opportunities for Breakthrough Growth
Does Your Innovation Strategy Pass the “3 Elements” Test? Formulating good strategy can be hard. One reason is because there’s a lot of confusion about what “good strategy” really is. Fortunately, Professor Richard P. Rumelt, Emeritus Professor, Los Angeles Anderson School of Management, and author of Good Strategy, Bad Strategy: The Difference and Why it …
3 Steps to Change the Game of Innovation New product failure rates have remained stubbornly high for decades at about 70-90%. Most people believe this is because innovation is inherently risky and messy. As one innovation “expert” stated in a leading business journal recently: “Innovation is a process of trying your best ideas and seeing …
Better Questions Will Improve the Information You Receive from Customers Leaders often execute strategy and innovation in the wrong sequence. Here’s what the former CEO of P&G, A.G. Lafley, and business consultant, Ram Charan, say about this: “All too often, managers decide on a business strategy – what markets to pursue and what products to …
How “Can-Am Off-Road Vehicles” Innovates Relentlessly Along with passion, drive, and trust, one of BRP’s values is “ingenuity to defy convention: we’re not afraid to see things differently. Constant curiosity makes us the first to uncover new solutions. We question. We innovate. We progress. Relentlessly.” Most companies would find it challenging to live up to …
Do You Have an Innovation or New Product Development Process? What’s the difference between an innovation and a new product development process? A good innovation process brings clarity and precision to the “fuzzy front end” so your team can consistently generate winning new product and service ideas ready for development. It will reliably fill your …
3 Ways the Job-to-be-Done Approach Can Help a Business Grow More and more, I have noticed that the organizations that are most successful at innovation are attaching the Jobs-to-be-Done (JTBD) approach to the front end of their process before Design Thinking, Lean, and Stage Gate processes. This is because JTBD identifies and ranks the biggest …
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