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Is It Possible to Turn Breakthrough Innovation into Project Management? What’s the difference between project management and new product/service innovation? I think most people would say that the biggest difference is that, with innovation, companies have to figure out what their target customers want/need in addition to figuring out how to deliver results. The Jobs-to-Be-Done …
This Mindset Shift Can Deliver Huge Results The Copernican Revolution took a major step forward in 1543 when Nicolaus Copernicus published his mathematical proof that the earth revolved around the sun, not the other way around. It took many years to be broadly accepted. Evidently, it’s quite normal for people to see themselves as the …
Demystify Innovation and Growth Strategy If you want to be successful at innovation and growth, you must understand these 5 truths: 1. Innovation is not inherently risk and messy. The way most organizations go about understanding their target customers’ unmet needs is risky and messy. By dramatically reducing “market risk” (i.e., the risk that people …
Effective Ways to Reduce Innovation Risk (Published by the American Society of Association Executives (ASAE) June 7, 2022)
How to Turn Innovation into Simple Problem-Solving
What’s Wrong with Twitter’s Strategy? Despite Twitter’s social and political influence, the business has languished. It has struggled to make a profit and the stock price has gone virtually nowhere in 10 years. The problem: It’s a classic case of a “technology solution looking for a market.” Yet, Twitter is not alone. Many companies have …
When Being Customer-Focused Isn’t Enough Many organizations proudly promote being “customer focused” in their vision, mission, values and/or culture. I think we can all agree that this is a good thing because, for starters, without customers, there wouldn’t be a business. And probably all of us can cite many reasons why we like doing business …
Think Different Most people think of innovation as a mysterious and unpredictable act of creativity. That’s why most companies fail about 75% of the time. Instead, think of innovation as the process of discovering the target customers’ unmet needs and then devising solution ideas to address them. That’s a simple repeatable process. If you’re like …
6 Steps to Turn Innovation into a Repeatable Business Process
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