Demystify Innovation and Growth Strategy If you want to be successful at innovation and growth, you must understand these 5 truths: 1. Innovation is not inherently risk and messy. The way most organizations go about understanding their target customers’ unmet needs is risky and messy. By dramatically reducing “market risk” (i.e., the risk that people …
Effective Ways to Reduce Innovation Risk (Published by the American Society of Association Executives (ASAE) June 7, 2022)
How to Turn Innovation into Simple Problem-Solving
What’s Wrong with Twitter’s Strategy? Despite Twitter’s social and political influence, the business has languished. It has struggled to make a profit and the stock price has gone virtually nowhere in 10 years. The problem: It’s a classic case of a “technology solution looking for a market.” Yet, Twitter is not alone. Many companies have …
When Being Customer-Focused Isn’t Enough Many organizations proudly promote being “customer focused” in their vision, mission, values and/or culture. I think we can all agree that this is a good thing because, for starters, without customers, there wouldn’t be a business. And probably all of us can cite many reasons why we like doing business …
Think Different Most people think of innovation as a mysterious and unpredictable act of creativity. That’s why most companies fail about 75% of the time. Instead, think of innovation as the process of discovering the target customers’ unmet needs and then devising solution ideas to address them. That’s a simple repeatable process. If you’re like …
6 Steps to Turn Innovation into a Repeatable Business Process
Execute Innovation and Creativity Will Happen Most people think that innovation and creativity are essentially the same thing. And, for normal everyday conversations, that’s fine. But if you’re responsible for developing winning new products and services, you must make some distinctions. Otherwise, your innovation efforts will continue to be hit-or-miss. If you want to turn …
Putting Jobs-to-be-Done into Action Some of you may remember that I shared a video a few months ago from which the still shot above was taken. “Squat University,” an online strength-building fitness company, used the video to demonstrate why “strength training is something we should do for the rest of our lives. It allows us …
How to Make Innovation and Growth a Repeatable Business Process One of the big ideas that makes the jobs-to-be-done (JTBD) innovation approach so effective is the insight that innovation is the successful execution of two separate steps that, when done well and in the right sequence, consistently enable organization to establish product/market fit and drive …
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