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July 11, 2023
3 Growth Strategies JTBD Makes Easy
3 Growth Strategies JTBD Makes Easy The only hope that we can reliably create new and improved offerings that customers will want lies in first understanding what target customers are trying to accomplish and how they measure success. Everything else is a guessing game. Before I reveal the 3 growth strategies that Jobs-to-Be-Done (JTBD) makes ...
by Urquhart Wood
June 1, 2023
Change Your Benchmark and Change the Game
Change Your Benchmark and Change the Game A chief reason why Jobs-to-Be-Done (JTBD) delivers exceptional innovation results is because it identifies why people buy products and services: to get their jobs done. A “job” is simply a problem to be solved or an objective to be accomplished. Jobs come in three types: functional, emotional, and ...
by Urquhart Wood
April 20, 2023
How to Get to Market Quickly with a Differentiated Offering

How to Get to Market Quickly with a Differentiated Offering

by Urquhart Wood
March 2, 2023
Isn’t It Time to Turn Innovation Into a Repeatable Business Process?

Isn’t It Time to Turn Innovation Into a Repeatable Business Process?

by Urquhart Wood
February 17, 2023
3 Steps to Consistently Fill Your Pipeline with Only Good Ideas

3 Steps to Consistently Fill Your Pipeline with Only Good Ideas

by Urquhart Wood
January 2, 2023
How Jobs-to-Be-Done Can Dramatically Improve Your Strategy

How Jobs-to-Be-Done Can Dramatically Improve Your Strategy

by Urquhart Wood
December 26, 2022
How to Be An Innovation Hero Without a Fight

How to Be An Innovation Hero Without a Fight

by Urquhart Wood
December 18, 2022
Look Before You Leap

Look Before You Leap

by Urquhart Wood
December 15, 2022
How to Get Confident About Innovation

How to Get Confident About Innovation

by Urquhart Wood
December 5, 2022
The Psychology of Winning at Innovation

The Psychology of Winning at Innovation

by Urquhart Wood
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