Main Menu Main Menu
Good Strategy Can Be Hard to Make But This Can Help Good strategy can be hard to make. Making good company strategy and good innovation strategy have a lot in common. Both are shrouded in mystery. One reason good strategy is hard to make is because there’s a lot of confusion about what “good strategy” …
What If You Could Know In Advance How to Win in the Market? Most companies have an incomplete understanding about their target customers’ unmet needs. This makes creating winning new and improved offerings very challenging. The National Fire Protection Association (NFPA) knew all about this. Like most organizations, NFPA thought the best way to create new …
How to Create New and Improved Offerings that Win Have you noticed a popular post floating around on LinkedIn proclaiming that “Your startup (or new product) idea is worthless!” It’s accompanied by a video clip of Steve Jobs in 1995 essentially saying the same thing. The argument is that “ideas are worthless; it’s the execution that …
Innovate with Ideas 1st or Needs 1st? Product Managers face a big question: should we start by brainstorming a bunch of ideas and then attempt to iterate our way to product/market fit? Or should we discover the target customers’ unmet needs and then generate solution ideas to address them? Many people advocate generating a lot …
Why “Increasing Risk Tolerance” as a Growth Strategy is a Bad Idea “Without sustaining the practice of innovation, no company can excel – or survive.” – A. G. Lafley and Ram Charan, “The Game Changer” Many leaders recognize the importance of innovation but find it difficult. Too often, it seems like a random haphazard event that …
Input your search keywords and press Enter.