Why You Should Forget About Exceeding Customer Expectations Our modern business literature is filled with books and articles from experts who advise businesses to exceed customer expectations and over-deliver as a way to delight customers, build loyalty, improve retention, increase referrals and drive growth. This thinking is so entrenched in corporate America that it often …
3 Mistakes That Will Stop You From Being Successful Elizabeth Holmes dropped out of Stanford University at 19 with a big, disruptive idea and founded Theranos. Now at 31, she’s a billionaire. She has dramatically improved the experience of getting a blood test. Based on just one or two drops of blood drawn with a …
How You Define Your Market Matters Definition of a market: “A medium that allows buyers and sellers of a specific good or service to interact in order to facilitate an exchange.” – Investopedia. Note that this definition is based on existing products and services. Consequently, it should be no surprise that many executives define their …
Businesses Don’t Drive Growth; Customers Do Peter Drucker said, “The purpose of a business is to create and keep a customer.” While companies also exist to build wealth for owners, provide jobs for employees, etc., a company cannot survive unless it first creates value for customers.
How the Growth Outliers Do It I recently read “How the Growth Outliers Do It” (Harvard Business Review, Jan – Feb, 2012) by Rita Gunther McGrath, a Professor at Columbia Business School. She and her colleagues conducted research to find out what makes high growth companies different.
How Nike Drives Growth As the late great former Harvard Business School marketing professor Theodore Levitt would most certainly agree, “People don’t want to buy athletic shoes and apparel. They want to become better athletes or feel like one.”
Do You Want to Chase a Hunch or Rely on a Promise? Many people are fond of saying that “innovation begins with a good idea.” The problem with this seemingly obvious statement is that it’s not true. At least, not if you want to make innovation a predictable and repeatable business process.
First, Define the Problem “If I had only one hour to save the world, I would spend 55 minutes defining the problem and only 5 minutes finding the solution.” – Albert Einstein
The Only Hope For Sustained Growth Do you want to be the master of your technology for which you will seek markets, or do you want to be the master of your markets for which you can create customer-satisfying solutions?
Growth Strategy Made Simple Through Innovation Study after study has shown that the key to successful innovation and growth is having a clear understanding of customers’ unmet needs to guide the innovation process. Yet many leaders struggle with how to differentiate, innovate and grow because they don’t know which of their target customers’ needs remain …
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