Innovate with Ideas 1st or Needs 1st? Product Managers face a big question: should we start by brainstorming a bunch of ideas and then attempt to iterate our way to product/market fit? Or should we discover the target customers’ unmet needs and then generate solution ideas to address them? Many people advocate generating a lot …
Why “Increasing Risk Tolerance” as a Growth Strategy is a Bad Idea “Without sustaining the practice of innovation, no company can excel – or survive.” – A. G. Lafley and Ram Charan, “The Game Changer” Many leaders recognize the importance of innovation but find it difficult. Too often, it seems like a random haphazard event that …
The Creativity Myth: Why Focus Beats Ideas for Innovation Maybe you know, it’s hard for many organizations to stand out from the competition and grow. To differentiate and grow is especially hard for organizations in complex markets because they don’t know which of the target customers’ needs remain unmet by their own offerings and their …
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