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Why Breakthrough Innovation Requires Systematic Discovery, Not Creative Genius Why Breakthrough Innovation Requires Systematic Discovery Not Creative Genius Memory expert Jim Kwik says: “There’s no such thing as a good or bad memory; just a trained or untrained memory.” The same applies to innovation: There’s no such thing as creative or uncreative teams; just trained …
How To Transform Ordinary Teams Into Breakthrough Innovators “There’s no such thing as a creative or uncreative person or team; only people who are trained in creativity or untrained.” (Inspired by Jim Kwik’s insight on memory training) I hear leaders bemoan two common innovation struggles that, in reality, have the same root cause. First, some …
How to Create New and Improved Offerings that Win Have you noticed a popular post floating around on LinkedIn proclaiming that “Your startup (or new product) idea is worthless!” It’s accompanied by a video clip of Steve Jobs in 1995 essentially saying the same thing. The argument is that “ideas are worthless; it’s the execution that …
The Creativity Myth: Why Focus Beats Ideas for Innovation Maybe you know, it’s hard for many organizations to stand out from the competition and grow. To differentiate and grow is especially hard for organizations in complex markets because they don’t know which of the target customers’ needs remain unmet by their own offerings and their …
3 Steps to Consistently Fill Your Pipeline with Only Good Ideas
Execute Innovation and Creativity Will Happen Most people think that innovation and creativity are essentially the same thing. And, for normal everyday conversations, that’s fine. But if you’re responsible for developing winning new products and services, you must make some distinctions. Otherwise, your innovation efforts will continue to be hit-or-miss. If you want to turn …
How JTBD Reveals Latent Unarticulated Needs Success at innovation requires that we remember “the drill is not the hole.” The drill is a solution designed to help customers make a hole. Other solutions could be a pick, punch, a laser, or some yet-to-be-invented tool. The customer need is to “make a hole.” People confuse customer …
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