Many entrepreneurs and large companies have mistakenly assumed that Thomas Edison believed in failing faster to learn what customers want. Not true! He learned the folly of this approach early in his career. His thousands of experiments were done only after he validated the customers’ needs. In the 2nd half of an interview with Forbes, Urko addresses this misunderstanding
Urko’s Forbes Interview #1: How to Validate a Market (First published in Forbes, Jan 8, 2013, by Gregg Fairbrothers and Catalina Gorla, Contributing Writers) We’ve been talking about market validation. So far we’ve argued why it’s really important and the value it can bring. But how do you do it? This week we spoke with …
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