Participants will learn how the Jobs-to-Be-Done approach: Transforms innovation into a predictable business process Enables the continual creation of new offerings customers want Enables the delivery of experiences customers love Enables the establishment of a valued and unique position in the market Increases the effectiveness of additional value creation activities, e.g., messaging and positioning, sales, etc. Over 400 of the …
Many entrepreneurs and business leaders struggle with how to differentiate their offerings, innovate, and grow their businesses. Study after study shows that the key to effective innovation and growth is having a clear understanding of customers’ important unsatisfied needs. The “Jobs to be Done” (JTBD) approach to innovation offers us a way to find and address …
Keynote Speaker, 8:30 a.m. October 14 at Legal Marketing Association Texas Think Tank. This event is in partnership with the LMA Texas Chapter. Flyer and conference information here.
Complimentary Executive Breakfast: “The One Discipline That Enables Companies to Consistently Drive Innovation and Growth.” (Invitation only). Executive guest panel and former clients will share what they have learned about innovation and growth: Darci Congrove, Managing Partner, GBQ Partners Jeff Baker, Head of New Products and Market Research, NetJets Curtis Crocker, Managing Partner, Reservoir Venture Partners Attendees …
TIGER Talk “Pivoting Innovation: New Ways to Drive Growth” Innovate New Albany http://www.innovatenewalbany.org/events/
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