Why Most Innovation Fails – and How to Fix It Innovation is a buzzword in every industry. CEOs and product leaders pour time and resources into brainstorming, experimenting, and iterating, hoping to create the next big thing. But the results are often disappointing. Why? Because most leaders confuse innovation with creativity and invention. They treat …
Don’t Let Old Beliefs Stifle Your Growth Many executives believe that innovation should never be outsourced. But let’s clarify what we mean by “outsourcing” innovation. The Invention Fallacy One prevalent reason executives cling to this belief is the misconception that innovation equals invention. Because their teams are product and service experts, it’s understandable why they …
What If You Could Know In Advance How to Win in the Market? Most companies have an incomplete understanding about their target customers’ unmet needs. This makes creating winning new and improved offerings very challenging. The National Fire Protection Association (NFPA) knew all about this. Like most organizations, NFPA thought the best way to create new …
How to Create New and Improved Offerings that Win Have you noticed a popular post floating around on LinkedIn proclaiming that “Your startup (or new product) idea is worthless!” It’s accompanied by a video clip of Steve Jobs in 1995 essentially saying the same thing. The argument is that “ideas are worthless; it’s the execution that …
Innovate with Ideas 1st or Needs 1st? Product Managers face a big question: should we start by brainstorming a bunch of ideas and then attempt to iterate our way to product/market fit? Or should we discover the target customers’ unmet needs and then generate solution ideas to address them? Many people advocate generating a lot …
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