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How To Transform Ordinary Teams Into Breakthrough Innovators “There’s no such thing as a creative or uncreative person or team; only people who are trained in creativity or untrained.” (Inspired by Jim Kwik’s insight on memory training) The reason many product teams struggle to generate “good” ideas isn’t because they lack creativity – it’s because …
Million Dollar Mindset: Think Like a Customer Do you ever wonder how some leaders and teams consistently innovate, differentiate, and achieve predictable revenue growth, while others seem stuck spinning their wheels? On a recent episode of the Million Dollar Mindset podcast, I explored what it takes to think like your customers, anticipate their hidden needs, …
The Hidden Problem That Stops Most Innovation In Its Tracks Misunderstanding Customer Needs = Innovation Failure Innovation often fails because companies don’t truly understand what their customers want. Too many companies optimize existing products, chase fleeting trends, and build features based on gut instinct. This approach turns innovation into a frustrating, costly guessing game. But …
The Hard Truth I Learned About Innovation—And How You Can Avoid It I first got involved with innovation professionally back in the early 2000s when I was working with a strategy consulting firm, helping large B2B clients drive revenue growth in their key accounts. Part of my job was to conduct interviews with key account …
Why Most Innovation Fails – and How to Fix It Innovation is a buzzword in every industry. CEOs and product leaders pour time and resources into brainstorming, experimenting, and iterating, hoping to create the next big thing. But the results are often disappointing. Why? Because most leaders confuse innovation with creativity and invention. They treat …
What If You Could Know In Advance How to Win in the Market? Most companies have an incomplete understanding about their target customers’ unmet needs. This makes creating winning new and improved offerings very challenging. The National Fire Protection Association (NFPA) knew all about this. Like most organizations, NFPA thought the best way to create new …
How to Create New and Improved Offerings that Win Have you noticed a popular post floating around on LinkedIn proclaiming that “Your startup (or new product) idea is worthless!” It’s accompanied by a video clip of Steve Jobs in 1995 essentially saying the same thing. The argument is that “ideas are worthless; it’s the execution that …
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