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April 1, 2024
How to Differentiate and Win Using JTBD
How to Differentiate and Win Using JTBD Two articles ago, I talked about how Jeff Bezos built Amazon’s strategy on customer needs that are stable over time and pointed out how we all can do this. While products and services are constantly evolving and improving, the underlying jobs that people are trying to get done with products ...
by Urquhart Wood
JeffBezosVideo
March 12, 2024
Differentiate to Win Market Leadership

Differentiate to Win Market Leadership In my last newsletter – The Bezos Strategy (And Yours?): Relentless Focus on Unchanging Needs – I wrote about how Jeff Bezos built Amazon’s strategy “around the things that are stable over time” – i.e., the customers’ unchanging needs – and how you can do this, too. One reader told …

by Urquhart Wood
Wooden chips with lightbulbs on them, one chip's bulb is illuminated
October 31, 2023
Revenue Growth Unleashed: When to Apply the JTBD Advantage (Part 2)
Revenue Growth Unleashed: When to Apply the JTBD Advantage (Part 2) For today’s blog, I had intended to continue answering the question that a senior executive posed to a panel of my clients at an executive breakfast a number of years ago: “What can Jobs-to-Be-Done (JTBD) do for me that my salespeople can’t?” What a ...
by Urquhart Wood
Photo of a hand holding up one finger
September 12, 2023
What’s the ONE Thing You Can Do to Innovate and Grow?
What's the ONE Thing You Can Do to Innovate and Grow? Some of you may be familiar with the New York Times bestseller, “The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results,” by Gary Keller with Jay Papasan. Gary built Keller Williams Realty International from a single office in Austin, Texas, to the #1 ...
by Urquhart Wood
July 21, 2023
How to Create a Seamless and Delightful Customer Experience
How to Create a Seamless and Delightful Customer Experience In my last article, 3 Growth Strategies JTBD Makes Easy, I gave a quick overview of the Jobs-to-Be-Done (JTBD) innovation approach so you could see how organizations use each strategy to drive innovation and growth in a systematic manner. The three growth strategies are: To grow a ...
by Urquhart Wood
July 11, 2023
3 Growth Strategies JTBD Makes Easy
3 Growth Strategies JTBD Makes Easy The only hope that we can reliably create new and improved offerings that customers will want lies in first understanding what target customers are trying to accomplish and how they measure success. Everything else is a guessing game. Before I reveal the 3 growth strategies that Jobs-to-Be-Done (JTBD) makes ...
by Urquhart Wood
How to Move from Competitive Confusion to Competitive Advantage
June 19, 2023
How to Move from Competitive Confusion to Competitive Advantage
How to Move from Competitive Confusion to Competitive Advantage I was impressed with his candor as I listened to the CEO of a well-established digital agency confess that their #1 challenge is “competitive confusion.” He was referring to the situation where he and the CMO are confused about what distinctive results their organization delivers versus ...
by Urquhart Wood
June 1, 2023
Change Your Benchmark and Change the Game
Change Your Benchmark and Change the Game A chief reason why Jobs-to-Be-Done (JTBD) delivers exceptional innovation results is because it identifies why people buy products and services: to get their jobs done. A “job” is simply a problem to be solved or an objective to be accomplished. Jobs come in three types: functional, emotional, and ...
by Urquhart Wood
April 20, 2023
How to Get to Market Quickly with a Differentiated Offering

How to Get to Market Quickly with a Differentiated Offering

by Urquhart Wood
April 7, 2023
Are You Playing Too Small with Your Offerings?

Are You Playing Too Small with Your Offerings?

by Urquhart Wood
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