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July 11, 2023
3 Growth Strategies JTBD Makes Easy
3 Growth Strategies JTBD Makes Easy The only hope that we can reliably create new and improved offerings that customers will want lies in first understanding what target customers are trying to accomplish and how they measure success. Everything else is a guessing game. Before I reveal the 3 growth strategies that Jobs-to-Be-Done (JTBD) makes ...
by Urquhart Wood
How to Move from Competitive Confusion to Competitive Advantage
June 19, 2023
How to Move from Competitive Confusion to Competitive Advantage
How to Move from Competitive Confusion to Competitive Advantage I was impressed with his candor as I listened to the CEO of a well-established digital agency confess that their #1 challenge is “competitive confusion.” He was referring to the situation where he and the CMO are confused about what distinctive results their organization delivers versus ...
by Urquhart Wood
June 1, 2023
Change Your Benchmark and Change the Game
Change Your Benchmark and Change the Game A chief reason why Jobs-to-Be-Done (JTBD) delivers exceptional innovation results is because it identifies why people buy products and services: to get their jobs done. A “job” is simply a problem to be solved or an objective to be accomplished. Jobs come in three types: functional, emotional, and ...
by Urquhart Wood
April 20, 2023
How to Get to Market Quickly with a Differentiated Offering

How to Get to Market Quickly with a Differentiated Offering

by Urquhart Wood
April 7, 2023
Are You Playing Too Small with Your Offerings?

Are You Playing Too Small with Your Offerings?

by Urquhart Wood
April 7, 2023
The Secret of Business Success

The Secret of Business Success

by Urquhart Wood
January 2, 2023
How Jobs-to-Be-Done Can Dramatically Improve Your Strategy

How Jobs-to-Be-Done Can Dramatically Improve Your Strategy

by Urquhart Wood
November 18, 2022
Hey, What About Org/Market Fit?

Hey, What About Org/Market Fit?

by Urquhart Wood
August 10, 2022
Lead, Follow, or Get Out of the Way

Lead, Follow, or Get Out of the Way “Lead, follow, or get out of the way!” It’s a harsh phrase with a big punch. The meaning is clear: either lead, follow the lead of others, or get out of way so others can execute on the plan. Generally, I think we can all agree that, …

by Urquhart Wood
puzzleinnovation
August 5, 2022
You Can Solve the Innovation Puzzle

You Can Solve the Innovation Puzzle

by Urquhart Wood
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