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How to Create New and Improved Offerings that Win Have you noticed a popular post floating around on LinkedIn proclaiming that “Your startup (or new product) idea is worthless!” It’s accompanied by a video clip of Steve Jobs in 1995 essentially saying the same thing. The argument is that “ideas are worthless; it’s the execution that …
Innovate with Ideas 1st or Needs 1st? Product Managers face a big question: should we start by brainstorming a bunch of ideas and then attempt to iterate our way to product/market fit? Or should we discover the target customers’ unmet needs and then generate solution ideas to address them? Many people advocate generating a lot …
Differentiate to Win Market Leadership In my last newsletter – The Bezos Strategy (And Yours?): Relentless Focus on Unchanging Needs – I wrote about how Jeff Bezos built Amazon’s strategy “around the things that are stable over time” – i.e., the customers’ unchanging needs – and how you can do this, too. One reader told …
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