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Why Breakthrough Innovation Requires Systematic Discovery, Not Creative Genius Why Breakthrough Innovation Requires Systematic Discovery Not Creative Genius Memory expert Jim Kwik says: “There’s no such thing as a good or bad memory; just a trained or untrained memory.” The same applies to innovation: There’s no such thing as creative or uncreative teams; just trained …
Innovation Myopia: Why Customer-Focused Companies Still Miss Breakthroughs Last time, I wrote about why companies that have more operational knowledge than ever still make poor innovation bets. Today, I want to show you the pattern that causes this, a pattern so common it deserves its own name: Innovation Myopia. Most companies know a lot about …
Why Successful Companies Make Bad Innovation Bets Here’s something I see repeatedly: companies that excel at operations still make poor innovation bets. It’s not a competence problem. It’s a data problem. They have delivery knowledge in abundance. What they lack is jobs-and-outcomes knowledge. And that gap is where market risk lives. The Blind Spot in …
What a $200B Fund Manager Teaches Us About Innovation Howard Marks is one of the most respected investors of our time. His memos are studied by Warren Buffett, Bill Gates, and countless professionals who want to understand markets at a deeper level. What sets Marks apart is not his ability to find spectacular winners, but …
Why AI Makes Jobs-to-Be-Done More Critical, Not Less As artificial intelligence rapidly transforms how organizations generate and test ideas, many innovation professionals are asking: Is the Jobs-to-Be-Done (JTBD) approach still necessary? Some believe that, with AI’s ability to process massive data and surface new concepts, traditional discovery can be skipped. Yet the evidence and practice …
How to Create Strong Product-Market Fit at Concept Creation Earlier this month, I was invited to share Lean JTBD OS™ with the Global Innovation Management Institute (GIMI) community. Lean JTBD OS™ is built on the foundational public access work of Jobs-to-Be-Done (JTBD) theory, pioneered by visionaries such as Tony Ulwick, Clayton Christensen, Lance A. Bettencourt, …
Companies are rushing to implement AI-driven customer insights, chatbots, and predictive analytics. The problem is, AI can do the work, but it can’t decide what work should be done. That decision must be rooted in customer understanding. Most innovation teams lack the operating system AI needs to succeed. The Amplification Problem Kentaro Toyama’s research in …
Conviction Matters More Than Courage in Breakthrough Innovation “It’s like going to a casino where you don’t know the rules or the payout. You’re not going to place a big bet there.” – Director of Engineering Most people think innovation takes courage. And yet, I have found that the leaders who move boldly on …
How To Transform Ordinary Teams Into Breakthrough Innovators “There’s no such thing as a creative or uncreative person or team; only people who are trained in creativity or untrained.” (Inspired by Jim Kwik’s insight on memory training) I hear leaders bemoan two common innovation struggles that, in reality, have the same root cause. First, some …
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