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Do You Know the Crux of Your Growth Challenge? Richard P. Rumelt, famed strategy professor and author of The Crux: How Leaders Become Strategists, defines the “crux” as the most critical aspect or central issue that must be addressed to unlock the path to achieving your strategic objectives. It’s the pivotal part of the problem …
Why Most Innovation Fails – and How to Fix It Innovation is a buzzword in every industry. CEOs and product leaders pour time and resources into brainstorming, experimenting, and iterating, hoping to create the next big thing. But the results are often disappointing. Why? Because most leaders confuse innovation with creativity and invention. They treat …
An Amazing, Predictable Way to Innovate (That Most Companies Miss): Nail the Customer’s Job I enjoyed reading about a new startup called Visor recently. It’s an app designed to improve the car-buying experience. According to Columbus Business First (11/5/24), “Without a single ad, Visor has attracted some 8,000 users since its August debut, many leaving …
Good Strategy Can Be Hard to Make But This Can Help Good strategy can be hard to make. Making good company strategy and good innovation strategy have a lot in common. Both are shrouded in mystery. One reason good strategy is hard to make is because there’s a lot of confusion about what “good strategy” …
How to Create New and Improved Offerings that Win Have you noticed a popular post floating around on LinkedIn proclaiming that “Your startup (or new product) idea is worthless!” It’s accompanied by a video clip of Steve Jobs in 1995 essentially saying the same thing. The argument is that “ideas are worthless; it’s the execution that …
Innovate with Ideas 1st or Needs 1st? Product Managers face a big question: should we start by brainstorming a bunch of ideas and then attempt to iterate our way to product/market fit? Or should we discover the target customers’ unmet needs and then generate solution ideas to address them? Many people advocate generating a lot …
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