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How to Differentiate and Grow with the JTBD Innovation Map (Part 1)
How Jobs-to-Be-Done Changes the Game of Innovation and Growth Strategy In a recent article, How “Shared Language” Creates Breakthrough Innovation, I made the case that any organization that wants to turn innovation into a repeatable business process must redefine “innovation” and its related terms according to new knowledge to create an innovation lexicon. Today, I …
Peter Drucker on What It Takes to Lead a Growth Company
Innovation is hard. To make it easier, watch your mouth!
Lead, Follow, or Get Out of the Way “Lead, follow, or get out of the way!” It’s a harsh phrase with a big punch. The meaning is clear: either lead, follow the lead of others, or get out of way so others can execute on the plan. Generally, I think we can all agree that, …
Innovation is NOT Inherently Risky and Messy (at least not as much as you think) Are You Generating Ideas “Blindfolded?” It saddens me to see how many firms fail when trying to create new and improved offerings to drive revenue growth. This is all too common because most firms have bought into popular misbeliefs about innovation. Most …
Is It Possible to Turn Breakthrough Innovation into Project Management? What’s the difference between project management and new product/service innovation? I think most people would say that the biggest difference is that, with innovation, companies have to figure out what their target customers want/need in addition to figuring out how to deliver results. The Jobs-to-Be-Done …
This Mindset Shift Can Deliver Huge Results The Copernican Revolution took a major step forward in 1543 when Nicolaus Copernicus published his mathematical proof that the earth revolved around the sun, not the other way around. It took many years to be broadly accepted. Evidently, it’s quite normal for people to see themselves as the …
Demystify Innovation and Growth Strategy If you want to be successful at innovation and growth, you must understand these 5 truths: 1. Innovation is not inherently risk and messy. The way most organizations go about understanding their target customers’ unmet needs is risky and messy. By dramatically reducing “market risk” (i.e., the risk that people …
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