How to Be An Innovation Hero Without a Fight
How to Differentiate and Grow with the JTBD Innovation Map (Part 2)
How to Differentiate and Grow with the JTBD Innovation Map (Part 1)
How Jobs-to-Be-Done Changes the Game of Innovation and Growth Strategy In a recent article, How “Shared Language” Creates Breakthrough Innovation, I made the case that any organization that wants to turn innovation into a repeatable business process must redefine “innovation” and its related terms according to new knowledge to create an innovation lexicon. Today, I …
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