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September 12, 2023
What’s the ONE Thing You Can Do to Innovate and Grow?
What's the ONE Thing You Can Do to Innovate and Grow? Some of you may be familiar with the New York Times bestseller, “The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results,” by Gary Keller with Jay Papasan. Gary built Keller Williams Realty International from a single office in Austin, Texas, to the #1 ...
by Urquhart Wood
August 25, 2023
To Drive Growth in a Core Market, Forget About Your Offer!
To Drive Growth in a Core Market, Forget About Your Offer! Establishing a competitive advantage is hard for most companies. That’s often because they don’t know which of their target customers’ needs are going unmet by their own offerings and their competitors’ offerings. This leads to a guessing game, high failure rates, wasted time and ...
by Urquhart Wood
August 3, 2023
How to Find and Capture New Markets Without False Starts
How to Find and Capture New Markets Without False Starts Have you ever been stuck in the rut of "internally focused innovation?" That is, caught in a trap of only being able to generate ideas that are either "me-too" or just more of what you're already doing? The key to success with innovation is to ...
by Urquhart Wood
July 21, 2023
How to Create a Seamless and Delightful Customer Experience
How to Create a Seamless and Delightful Customer Experience In my last article, 3 Growth Strategies JTBD Makes Easy, I gave a quick overview of the Jobs-to-Be-Done (JTBD) innovation approach so you could see how organizations use each strategy to drive innovation and growth in a systematic manner. The three growth strategies are: To grow a ...
by Urquhart Wood
July 11, 2023
3 Growth Strategies JTBD Makes Easy
3 Growth Strategies JTBD Makes Easy The only hope that we can reliably create new and improved offerings that customers will want lies in first understanding what target customers are trying to accomplish and how they measure success. Everything else is a guessing game. Before I reveal the 3 growth strategies that Jobs-to-Be-Done (JTBD) makes ...
by Urquhart Wood
How to Move from Competitive Confusion to Competitive Advantage
June 19, 2023
How to Move from Competitive Confusion to Competitive Advantage
How to Move from Competitive Confusion to Competitive Advantage I was impressed with his candor as I listened to the CEO of a well-established digital agency confess that their #1 challenge is “competitive confusion.” He was referring to the situation where he and the CMO are confused about what distinctive results their organization delivers versus ...
by Urquhart Wood
June 1, 2023
Change Your Benchmark and Change the Game
Change Your Benchmark and Change the Game A chief reason why Jobs-to-Be-Done (JTBD) delivers exceptional innovation results is because it identifies why people buy products and services: to get their jobs done. A “job” is simply a problem to be solved or an objective to be accomplished. Jobs come in three types: functional, emotional, and ...
by Urquhart Wood
The 3 Keys to Win at Innovation
May 8, 2023
The 3 Keys to Win at Innovation
The 3 Keys to Win at Innovation In their excellent book, “The 4 Disciplines of Execution,” (4DX) authors Chesney, Covey, and Huling explain how companies can consistently achieve their Wildly Important Goals (WIGs) in the midst of the “whirlwind” of day-to-day operations. WIGs are those important, non-urgent goals that are easily ignored because of the ...
by Urquhart Wood
April 20, 2023
How to Get to Market Quickly with a Differentiated Offering

How to Get to Market Quickly with a Differentiated Offering

by Urquhart Wood
April 7, 2023
Are You Playing Too Small with Your Offerings?

Are You Playing Too Small with Your Offerings?

by Urquhart Wood
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