Blog Archives - Page 3 of 17

June 19, 2023

How to Move from Competitive Confusion to Competitive Advantage

How to Move from Competitive Confusion to Competitive Advantage I was impressed with his candor as I listened to the CEO of a well-established digital agency confess that their #1 challenge is “competitive confusion.” He was referring to the situation where he and the CMO are confused about what distinctive results their organization delivers versus ...

by Urquhart Wood

June 1, 2023

Change Your Benchmark and Change the Game

Change Your Benchmark and Change the Game A chief reason why Jobs-to-Be-Done (JTBD) delivers exceptional innovation results is because it identifies why people buy products and services: to get their jobs done. A “job” is simply a problem to be solved or an objective to be accomplished. Jobs come in three types: functional, emotional, and ...

by Urquhart Wood