Main Menu Main Menu
Businesses Don’t Drive Growth; Customers Do Peter Drucker said, “The purpose of a business is to create and keep a customer.” While companies also exist to build wealth for owners, provide jobs for employees, etc., a company cannot survive unless it first creates value for customers.
How the Growth Outliers Do It I recently read “How the Growth Outliers Do It” (Harvard Business Review, Jan – Feb, 2012) by Rita Gunther McGrath, a Professor at Columbia Business School. She and her colleagues conducted research to find out what makes high growth companies different.
Going Beyond Patient Satisfaction “The key to unlocking this (growth) potential is and always has been to focus on the consumer…This is why our Category Offense is such a powerful advantage. The insights we draw from our deep consumer connections fuel our ability to create new products and services that excite and engage.” – Mark …
How Nike Drives Growth As the late great former Harvard Business School marketing professor Theodore Levitt would most certainly agree, “People don’t want to buy athletic shoes and apparel. They want to become better athletes or feel like one.”
R&D Malpractice? What would you call it if a physician prescribed a treatment plan for a patient without first conducting a thorough diagnosis – medical malpractice?
Do Customers Know What They Want? At the core of every successful business is an understanding of what target customers regard as superior value and how to deliver it to them. But how do we determine what customers regard as superior value? Do customers know what they want?
7 Benefits of Knowing Why Customers Buy Your Offering “People don’t want to buy a ¼” drill; they want a ¼” hole!” – Theodore Levitt Ultimately, customers don’t care about your offering or mine; they just want to get something done.
Do You Want to Chase a Hunch or Rely on a Promise? Many people are fond of saying that “innovation begins with a good idea.” The problem with this seemingly obvious statement is that it’s not true. At least, not if you want to make innovation a predictable and repeatable business process.
First, Define the Problem “If I had only one hour to save the world, I would spend 55 minutes defining the problem and only 5 minutes finding the solution.” – Albert Einstein
The Only Hope For Sustained Growth Do you want to be the master of your technology for which you will seek markets, or do you want to be the master of your markets for which you can create customer-satisfying solutions?
Input your search keywords and press Enter.