Given the rapid pace of change today, it’s no surprise that many leaders want to create a culture of innovation to stay relevant.
Yet, in my work as an innovation and growth-strategy consultant, I consistently see organizations make the following three mistakes:
- Confuse innovation with creativity
- Generate ideas instead of gain insights
- Seek to understand customers instead of the jobs that customers are trying to get done
Mistake #1: Confusing innovation with creativity
Innovation and creativity are different. There are many definitions for innovation, ...Continue Reading →