6 Ways that GBQ Partners Drives Growth

By:

I recently had an opportunity to interview Darci Congrove, managing director of GBQ Partners, a regional tax, accounting and consulting firm headquartered in Columbus, Ohio.

GBQ has an unusual tagline, especially for an accounting firm: “Entrepreneurial spirit. Independent expertise.” And it’s not just a tagline. This helps explain how GBQ has increased its revenue year after year to record levels. It’s a group I’ve worked with in the past, but I wanted to know from ...

Continue Reading →
0

Misconceptions and Limitations of ‘Jobs-to-be-Done’ Innovation Approach

By:

This is the third in a series of three articles.

I recently had an opportunity to interview Jeff Baker, head of customer insights, category management and strategy at Valvoline and a former client of mine.

There are very few executives in the country who have the depth of experience with what’s known as the “jobs-to-be-done” (JTBD) innovation approach as Baker. He has been using the approach for nearly 15 years through his various roles at Microsoft, Strategyn, NetJets and now Valvoline.

Previously, I asked him ...

Continue Reading →
0

Using the Jobs-to-be-Done Approach to Get Results

By:

This is part 2 in a 3-part interview with Jeff Baker, head of customer insights, category management and strategy at Valvoline and a former client of mine.

There are very few executives in the country who have the depth of experience with what’s known as the “jobs-to-be-done” (JTBD) innovation approach as Baker. He has been using the approach for nearly 15 years through his various roles at Microsoft, Strategyn, NetJets and now Valvoline. I asked him to share his perceptions of this new ...

Continue Reading →
0

​One Executive’s Perspective on the ‘Jobs-to-be-Done’ Innovation Approach

By:

I recently had an opportunity to interview Jeff Baker, head of customer insights, category management and strategy at Valvoline, and a former client of mine (Microsoft and NetJets).

There are very few executives in the country who have the depth of experience with the job-to-be-done (JTBD) innovation approach as Baker. He has completed over 100 JTBD projects in the past 15 years through various roles at Microsoft, Strategyn, NetJets, and now Valvoline. I asked him to share his perceptions of ...

Continue Reading →
0

Fulfilling the Promise of Smart Columbus

By:

I am proud to report that my adopted hometown of Columbus, Ohio, is on a roll.

About a year ago, Columbus beat 77 cities to win $40 million in the U.S. Department of Transportation’s Smart City Challenge. Other finalists included Austin, Dallas, Kansas City, Pittsburgh, Portland and San Francisco. Columbus then went on to win another $10 million from Vulcan Inc., Microsoft Corp. co-founder Paul Allen’s company, to cut emissions through the adoption of electric vehicles. On top of ...

Continue Reading →
0

Who Distinguishes Objectives From Solutions?

By:

In his book, Lead With a Story, Paul Smith tells about Jayson Zoller’s experience as a student at the University of Central Florida 20 years ago.

One of Jayson’s favorite professors often arranged research projects for the class with community leaders. In one such case, the professor described an unusual project working for a chief district judge. The assignment: to investigate the jury deliberation process and determine how to improve it.

As young idealistic college students, Jayson and his ...

Continue Reading →
0

How On-Demand Insurance Will Shake Up the Industry

By:

On April 6th, The Wall Street Journal reported that a fintech startup called Trov (“fintech” refers to any technology innovation in the financial services industry) had raised $45 million to bring on-demand services to the property and casualty insurance market.

Trov is an interesting case of how digital technology is disrupting traditional insurance markets. Unlike traditional homeowners’ or renters’ insurance, which provides blanket coverage, Trov enables customers to insure individual items “with the swipe of a credit card” and ...

Continue Reading →
0

Why Big Data Underperforms at Innovation – Part 2

By:

There’s a simple way for leaders to obtain the customer information they need for innovation, but it’s not big data.

In my last article, I argued that big data underperforms at innovation because it does not reveal causality, i.e., why people buy. Even “predictive” analytics does not reveal why people buy an offering, only the probability of them buying it. Leaders don’t need more data and correlations; they need actionable insights that explain why people buy.

Companies can ...

Continue Reading →
0

Why Big Data Underperforms at Innovation – Part 1

By:

The American Market Association recently estimated that companies will spend approximately $92 billion on big data by 2026. But is big data delivering the return on investment in innovation that leaders want?

Forrester reports that only “29 percent of firms are successful at connecting analytics to action.” Although companies are gaining more information about their customers than ever before, actionable insights that can drive innovation remain elusive. Evidently, companies are overfed on data but undernourished with actionable ...

Continue Reading →
0

A Better Way to Formulate ‘Blue Ocean’ Strategy

By:

Many readers may be familiar with the 2005 global best-selling book “Blue Ocean Strategy” by professors Renee Mauborgne and W. Chan Kim. In the book, they introduced the concepts of red and blue ocean markets, which are still helpful today for leaders operating in competitive markets.

Yet, while the concepts of red and blue ocean markets remain relevant, a new, better method for creating blue ocean markets (i.e., uncontested market space that renders the competition irrelevant) has ...

Continue Reading →
2
Page 1 of 8 12345...»