Most companies don’t lack creativity or ideas; they lack focus. They lack clarity about where the market is under-served, about where the biggest opportunities in the market lie. Innovation becomes a guessing game if you don’t know where the market opportunities lie which leads to high failure rates, a lot of frustration, wasted time and resources, opportunity costs, and even reputation damage. This is unnecessary but very common for many companies today.

We will reveal the best opportunities for innovation and growth in your market, guaranteed, by providing our qualitative and quantitative research methodology and jobs-based segmentation. This highly adaptable process will identify and prioritize the opportunities in your market in an actionable format so you can apply your solution-domain expertise to create unique value for customers.

“Urko led the design and execution of an important information collection project, and then led our internal and business teams in workshops to integrate the new knowledge into our work. At every step of the process Urko provides the details that create a high level of confidence in the value of the final deliverables. He is a consummate professional.”

– Jim Long, Director, Herman Miller