Behind the Curtain with Jobs-to-Be-Done

Join me and the hosts of the Product Quest Podcast as we talk candidly about our experiences helping companies drive innovation and growth with the Jobs-to-Be-Done approach. Intended for product managers, senior executives, and anyone interested in innovation and growth strategy.

Topics discussed include:

1. How to better communicate jobs-to-be-done to executives (still looking for the “mic drop” narrative!)

2. Working through the fallacy that others see the wisdom of JTBD immediately

3. How the seeds of success for a JTBD initiative are sewn with project scoping

4. The value of precision in language that JTBD provides

5. Allowing for the possibility of latent needs in a JTBD world6. Importance of considering functional and emotional jobs

7. JTBD as a change-management agent

If you want to understand how companies are currently driving innovation and growth as a repeatable business process, watch the 10 minutes from 49:46 to about 1:00:00.

Listen on Spotify by clicking here.

Are you tired of guessing how to differentiate and grow?

Reach out to me at [email protected] if you want to talk about your business and explore how my firm can help you accomplish your objectives.