6 Ways that GBQ Partners Drives Growth I recently had an opportunity to interview Darci Congrove, managing director of GBQ Partners, a regional tax, accounting and consulting firm headquartered in Columbus, Ohio. GBQ has an unusual tagline, especially for an accounting firm: “Entrepreneurial spirit. Independent expertise.” And it’s not just a tagline. This helps explain how GBQ …
Misconceptions and Limitations of ‘Jobs-to-be-Done’ Innovation Approach (This is the third in a series of articles initially published in The Business Journals) I recently had an opportunity to interview Jeff Baker, head of customer insights, category management and strategy at Valvoline and a former client of mine. There are very few executives in the country who have the …
Using the Jobs-to-be-Done Approach to Get Results This is part 2 in a 3-part interview with Jeff Baker, head of customer insights, category management and strategy at Valvoline and a former client of mine. There are very few executives in the country who have the depth of experience with what’s known as the “jobs-to-be-done” (JTBD) innovation approach …
One Executive’s Perspective on the ‘Jobs-to-be-Done’ Innovation Approach I recently had an opportunity to interview Jeff Baker, head of customer insights, category management and strategy at Valvoline, and a former client of mine (Microsoft and NetJets). There are very few executives in the country who have the depth of experience with the job-to-be-done (JTBD) innovation approach as …
Why Big Data Underperforms at Innovation – Part 2 There’s a simple way for leaders to obtain the customer information they need for innovation, but it’s not big data. In my last article, I argued that big data underperforms at innovation because it does not reveal causality, i.e., why people buy. Even “predictive” analytics does …
Why Big Data Underperforms at Innovation – Part 1 The American Market Association recently estimated that companies will spend approximately $92 billion on big data by 2026. But is big data delivering the return on investment in innovation that leaders want? Forrester reports that only “29 percent of firms are successful at connecting analytics to …
A Better Way to Formulate ‘Blue Ocean’ Strategy Many readers may be familiar with the 2005 global best-selling book “Blue Ocean Strategy” by professors Renee Mauborgne and W. Chan Kim. In the book, they introduced the concepts of red and blue ocean markets, which are still helpful today for leaders operating in competitive markets. Yet, …
Forget About Trying to Create Customer Needs Many people believe that the most innovative companies create customer needs with breakthrough new products. Nobody knew they needed an iPhone, the thinking goes, until Apple created the need for it. Hence, if you want to be an innovation leader, you should find ways to create customer needs. …
Increase Your ROI on R&D In a recent McKinsey survey, 84 percent of global executives reported that innovation is important to growth strategy. Yet only 6 percent are satisfied with their innovation performance. That’s a staggering 94 percent dissatisfied rate — worse than Congress! Perhaps even more disheartening is the finding that very few of …
How to Differentiate in a Mature Market Driving growth in mature markets is hard. By definition, a market is “mature” when most of the customers’ needs are well-satisfied. The reason it’s so hard to differentiate, innovate and gain market share is because there are very few unsatisfied needs left to exploit. This situation tends to …
Input your search keywords and press Enter.