Are you “catching the wave” of digital disruption or is it threatening to wipe you out? The good news is, there are strategic moves you can make to master new technologies, lead digital disruption, increase the value delivered to customers, and improve operations. We help clients get ahead of the massive changes going on by pin-pointing what really matters to customers and thereby provide focus.

Technology is just a tool to help get specific tasks done better or more tasks done. The key to success when developing a new technology (or any solution) is to first understand what tasks your target customers are trying to get done, how they measure success, and where they are struggling given current products and services. This information is your product blueprint. You will know where to focus and what to do with any technology to address your customers’ unmet needs better as well as your own operational needs better. Obtaining this information enables companies to build winning offerings even where no offering currently exists. We’ll show you how.

Here are three brief informative articles that first appeared in The Business Journals.

1. The One Thing You Must do to Remain Flexible in Disruptive Times
2. 3 Steps for Adapting to Disruption
3. A Better Way to Conduct a Competitive Analysis

This approach increases success rates 2X – 5X.